Sites built with modern technology (Web 2.0) that are in accordance with international rules can help a lot in relation to Search Engines, in many respects. In many cases, the use of CSS (Cascading Style Sheets) and XHTML to build the layout and content pages can make the difference due to the factor of how search engines work to make the indexing of sites across the internet. Pages with excessive use of tables can be a risk factor during the visit of a Google Robot for example.

Some professional Search Engine Optimization (SEOs) divided the methods and techniques used in two categories as white hat SEO ‘and’ black hat SEO .

White Hat techniques methods generally approved by the Search Engines in the application of SEO techniques, such as building content and improving site quality.

Black Hat techniques tricks such as cloaking (cloaking the actual content of the page) the ‘filling’ and ‘repetition of key words, usually in excess, and the practice of spamdexing to try to apply the techniques of SEO. The term’ spamdexing (originated from the fusion of spamming and indexing) refers to the practice of spam directed at Search Engines.

Using the techniques of SEO or Search Engine Optimization always try to adopt the posture most honest, ethical, consistent and rational, which is exactly the ‘building content clearly an issue’ to the subject or theme of your web site. Simply just put yourself in the position of a person who performs a search on Search Engines and receives between results pages links to a site with misleading content, which does not correspond to reality and which used the keywords searched only with the intention to increase the flow of visitations to the site.

Functioning
When search engine optimization techniques, the web crawlers and algorithms for sorting of search engines examined. These are the operators of search engines usually only partially exposed and frequently changed in order to discourage abuse and to provide the user with relevant results. The unknown and secret techniques are reverse engineering the search results investigated. Here, we analyze how search engine websites and their content index and the criteria for this review of the search engine, compiled and sorted to be.

Searching and reading the contents of Web pages follows the other hand, known HTML standards of the Web , compliance with web site creation to the first and essential step is an optimization.

Another step is to select the appropriate search terms. This can be done freely available databases, such as a keyword database or MetaGer web Assoziators serve.

This content will be in the head as well as evaluated in the body region. The actual search engine designed for meta-tag keyword is no longer considered now.

Important is the correct keyword density in the relevant web site. Particularly significant also are the words in the page title (title tag), in designated headings (H1, H2 tags, etc.), text links (including those with the relevant page reference) and within the URL happen.

Traditional search engine optimization
The traditional search engine optimization, one page for one or two search words will be optimized. Often, a comprehensive site is divided into several pages to optimize them to different jobs. Here, the search words are combined with appropriate content. This (classical) field belongs to the so-called “On Page Optimization”, which means all methods and opportunities that the content and structure of a site can be performed. One type of optimization is done by so-called landing pages.

Meanwhile, there is no longer sufficient alone to increase the relevance of Web pages. A good listing, and good visibility in search engines and the quantity and quality of incoming links to a website (back links) should be taken into account with. In addition, the design of the link text of back links essential for the placement of certain keywords. This area of search engine optimization as “Off Page optimization” and especially in the editorial search engine optimization used.

In order to examine sites for their potential out of free online tools can be used. Often enough small changes to increase the ranking in search engines strong.

Academic Search Engine Optimization
Search engine optimization is only in the range of websites not administered, but also for academic PDF files to it for academic search engines such as Google Scholar and Cite Seer to optimize. The basic principle of academic search engine optimization (Academic Search Engine Optimization, Aseo) is the same as with the traditional web search engine optimization. The PDF should be the highest possible keyword density and have instead of (hyper) link count citations. The range of academic search engine optimization is still young and is currently being evaluated very differently by the academic community. Some think it’s immoral to cut scientific articles in academic search engines, others believe it is necessary so that the contents of the search engines can index PDF files and more “fair” and weight.

Ethical rules
Methods, not relevant websites on top rankings of search engine results pages will bring, as search engine spamming known and are contrary to rules of search engines to protect against manipulation of their search results up to. So it is possible to set up automatic redirection, which contain just for search engines created pages of text. This method, known as bridge pages to work contradicts, however, the guidelines of most search engines. Cases that are uncovered by the search engine operators are often the spell of the page for the episode, ie, the relevant landing pages excluded from the search index.

So had to BMW in early 2006 to accept short notice that the website of the automobile companies completely out of Google was removed because a number of automatically forwarding doorway pages have been created. After BMW or removed had complained of was, bmw.de again in the Google index included.

Ethical search engine optimization (English white hat search engine optimization) to avoid spamming. It does away with undesirable practices such as the use of doorway pages or link farm and followed the directives of the individual search engines. This reduces the risk of exclusion or the demotion is avoided in the search results pages.

Technical limitations
Purely graphically oriented, with movies, pictures and texts embedded graphically designed pages, such as programming in Flash possible to provide the search engine hardly evaluable text code. The programming of a website exclusively in Flash should therefore not from the perspective of search engine optimization. On the part of search engine operators, however, worked to pure flash sites to search and index to be incorporated into.

By successful SEO can – compared to alternatives such as SEM or display advertising – cost and generate significant amount relevant streams of visitors. No wonder, then, that in addition to the demand for SEO services, the number of agencies is growing rapidly. However, selecting the right SEO agency is not completely trivial task. Too young and dynamic, the industry, as that is already clear quality and labor standards were enforced. In order to make the decision, we have listed below ten points, with the clarification you can do something more about their backgrounds and ways of working out an SEO agency.

1. Be implausible promises made?
Success can not be guaranteed in the field of SEO. Principles and algorithms of the search engine will be kept strictly confidential and can experience alone promises like “We bring you guaranteed to position 1″, not serious. If the SEO agency to do so anyway, the actual procedure and the Agency is to question carefully and critically – there is the danger of falling to the wrong agency.

2. Is aware of risks, customers were punished in the past?
Search engine optimization can be either safe or successful. Especially in competitive areas can not be used within the search engines / Google policy in general, if good results are to be achieved. Good SEO agencies to clarify the customer transparent about possible approaches and risks. Also, it can often be instructive to learn whether customers have the SEO agency in the past suffered penalties from search engines and if so, was how to deal with it.

3. Can you contact other clients of the SEO agency?
So sympathetic to the contact person of the SEO agency may be, but he will try to highlight the positive aspects of the Agency. The conversation with other clients of the agency can help get a more accurate impression of the work of service providers. If the SEO agency refused to make contact with other clients, this can be an indication that they are afraid the customer might give a different picture of the work that the Agency would like.

4. Is a “special relationship” talk to Google?
Google and the other search engines keep any SEO agency “special relationship” – is independent of individuals’ interests paramount. Nevertheless, the personal (sales) like to call attention to a particular wire in order to divert attention from other shortcomings. stored Similarly, the use of SEM-certificates with the Google logo: they have to do with SEO is not in the least.

5. Does the SEO agency for a direct competitor?
If your business is not currently in a very rare niche, it is difficult to find a successful SEO agency that is not already enrolled more customers from this area. You should still ask whether their direct competitors are already customers – the idea that successful optimization methods and tactics that will work for you already, will not be shared internally, in many cases, an illusion.

6. How are employees of the agency and trained?
Successful search engine optimization is mainly based on the knowledge, experience and skills of its employees. Continuous education and training of all staff is therefore essential. Find out how the SEO Agency to ensure that: regular reading of relevant blogs and forums as well as visiting trade fairs and events are a good indication of the necessary “networking” of the agency in the SEO industry.

7. What is the relationship to the onpage-off page optimization?
Onpage activities are all SEO techniques that take place on your web site: Adaptation of the title tag, optimization of internal links and the like. Off page optimization refers to the establishment and improvement of links pointing to your page. Ask the SEO agency, which are cost and expense ratio, these two works together. A very high proportion of off page activities usually indicates a less sustainable SEO work.

8. What kind of approach has the SEO agency to the off page optimization?
For establishing new links to your site can make a lot of different and sometimes very serious mistakes. The SEO Agency is to demonstrate the methods with which it works in this area and can show successful examples. The purchase of links is often a balancing act, however necessary in many industries – can call the agency and assess the risks? They should be pricked up its ears with words like comment links, forums, links, web directories or article directories. These are methods of the last millennium and have a contemporary design have no place.

9. In what time frame results of the work will be on display?
Solid search engine optimization takes time: development of concepts, often read in a difficult and lengthy implementation, and finally must also search the changed pages and link structures, process and include in the ranking. Nevertheless, the SEO agency should be in a position to give you an approximate time frame for the operation. Too short (it takes less than a week “) claims are as dubious as statements that one could not name a rough period.

10. As agreed objectives and success be measured?
Achievements and progress can be measured in the Internet and analyze exactly. Ask the SEO agency, according to what metrics they intend to evaluate your cooperation. It should also be clarified, determined how often the values and will be made available. The agency should be able to name advantages and disadvantages of the different approach and offer the best opportunity for you. A list of SEO agencies which provide services by making their transparent.

• Consideration of the content or structure of the site
• Technical advice on the development of the site, such as hosting, redirects, error pages, using JavaScript
• Content development
• Management of commercial development arising from online campaigns
• Keyword search
• SEO training
• Experience in specific geographic areas and markets.

Please note that the search results page includes Google’s organic search results and often paid advertisement (also known as “Sponsored Links”). Advertising with Google will have no effect on the presence of your site in our search results. Google never accepts money to include or rank sites in their search results. In addition, to be included in the organic search results of Google there is no payment. Free resources such as Webmaster Tools , the official Webmaster Central blog and our discussion forums can provide a wealth of information on how to optimize your site for organic search. Many of these free resources and information on paid search, are available in the Google Webmaster Central .

Before you start looking for an SEO, you should become a consumer expert, familiar with the search engines and understand how they work. We recommend starting here:

• Webmaster Guidelines Google
• Google 101: How Google crawls, indexes and serves the web sites.

If you’re planning to use the services of an SEO, the earlier the better. One of the best times to begin to engage the services of an SEO is an update to coincide with the design of the site or launching a new site. In this way, you and your SEO can ensure that your site will have a design that facilitates scanning by search engines. However, a good SEO can also help improve an existing site.

Among the questions to ask an SEO include:

• Can you show me examples of work you have done previously and show me some cases of successful optimizations?
• Follow the webmaster guidelines of Google?
• Do you offer online marketing services or advice to complement your organic search business?
• What kind of results do you expect to get and in what timeframe? How do you measure your success?
• What’s your experience in my industry?
• What’s your experience in my country / in my city?
• What are your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How do I communicate with you? I am informed of all changes to my site and I provide detailed information about your recommendations and the reasoning behind them?

Despite SEOs can provide a useful service for their customers, some rogue SEO have brought disrepute to the whole profession with their overly aggressive marketing efforts and attempts to unfairly manipulate search engine results. Practices that violate our guidelines may result in an adverse change in the presence of your site on Google or even the removal from our index. Here are some things to consider:

Be wary of SEO agencies and consultant’s websites that send unsolicited emails.

Amazingly, we get spam email:
“Gent. Google. It,
After careful consideration of your website and noticed that you are not present in most of the major search engines and directories … ”

Reserve for unsolicited email about search engines the same skepticism for the emails that advertise pills can you do for “burn fat at night” or requests to help transfer funds deposed dictators. No one can guarantee the achievement of the first position in Google results.

Beware of SEOs that claim to guarantee rankings, which claim to have a “special relationship” with Google, or advertise ‘”priority submit” to Google. No priority submits for Google. The only way to report a site to Google directly is through this page Add URL or by sending a Sitemap , the things you can do yourself without having to pay anything. Be careful if a company is secretive or will not clearly explain their intent.

Ask for explanations if something is not clear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or domains “disposable”, the site could be removed from Google’s index. Ultimately, you are responsible for the actions of the companies in which you can serve, then you should know how they intend to “improve” your site. If an SEO has access to your FTP server, companies will be available to provide explanations of any changes to the site.

Never insert a link to an SEO.
Beware of SEOs that claim about the effect of the link “Free for all”, which apply strategies such as link schemes to increase the visibility or submitting your site to thousands of search engines. In general, it is useless exercises that do not impact your ranking in the results of major search engines, at least not in terms of benefit to you.

Choose wisely.
While you consider whether an SEO, you should do some research on his behalf. Google is a great tool for this type of research. You may also see some articles that warn about the behavior of SEO, such as that on a particularly aggressive SEO available at: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html . Google does not comment specific, but has encountered firms calling themselves SEOs who practiced commercial strategies clearly unacceptable. Be careful.
See where they end up your money.

Google never sells better ranking in search results a site, several other search engines combine results based on cost per click to other cost-per-inclusion in the regular search results on the Web Some SEOs will promise to rank you highly in the engines research, but actually refer to the advertising section and not the search results. Some SEOs will even change their bids in real time to create the illusion of being able to control other search engines and chose to conquer space. This scam does not work with Google because our advertising is clearly labeled and separated from the search results, but ask any SEO you’re considering which fees apply for permanent inclusion and which temporary advertising.

What are the most common abuses a website owner might encounter? A common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on behalf of a client. However, if the relationship sours, the SEO may point the domain to a different site or even the site of a competitor. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another trick is to place illegal doorway “pages loaded with keywords on a client’s site. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. However, the most insidious is that these doorway pages often contain hidden links to other clients of the SEO. Such doorway pages reduce the link popularity of the site and route it to the SEO and its other clients, including sites dealing with offensive or illegal.
What are other warning signs?

If you’re dealing with an SEO rogue, there are some possible warning signs that you may notice. What we propose is not an exhaustive list, so if in doubt, trust your instincts. Feel free to walk away if the SEO:

• Owns shadow domains
• Puts links to its other clients on doorway pages
• Offers to sell keywords in the address bar
• Does not distinguish between actual search results and ads that appear in the pages of search results
• Guarantees ranking, but only at long sentences and obscure, the keywords that you would get anyway
• Operates with multiple aliases or falsified WHOIS info
• Gets traffic from search engines ‘false’, spy ware, or scum ware
• Has had domains removed from Google’s index or is not listed in Google

Link building is the most important part of search engine optimization activity targeting the Google search engine. As an overview, this search engine relies on links to determine the reputation of the page. This is analogous to citations in the world of scientific or academic papers. A single quality and relevant link from a trusted and authoritative source is equivalent to thousands of low-quality and irrelevant links.

It is common sense that links from these types of sources are desirable because they are powerful. Sources of such links speak with authority and are popular and expert in their own fields. Therefore if you get references from these types of documents, there is something in your work that catches their attention, and in the long run, you may become trusted and authoritative also.

For example, in the scientific or academic environment, scientists and scholars often cite each other in research papers, to give reference or acknowledge a certain source. Of course, the more trusted and authoritative the source, the higher the number of citations it receives from other published scientific or academic works.

One example of this is Albert Einstein’s paper on the Theory of Relativity, where Einstein cited Isaac Newton’s Universal Laws of Gravitation. The same concept works when applied to the online world. Quality documents are referenced by other quality and relevant documents.

Larry Page and Sergey Brin, researchers from Stanford University, translated this very simple analogy of finding quality documents in the academic world into an application in the online world, resulting in the birth of Google and its algorithm: Page rank. Google then leads the multi-billion dollar search industry that still remains strong even today (2009).

This article aims to educate the search engine optimization community as to what particular qualities or factors the search engines used to rate the quality of the linking page in assessing back links.

Page Quality Factors for Link Building – Relevance of the page:

Do not get me wrong, but if you like to get quality links, you must get them from a related web page. Why? Google (and other search engines such as Yahoo and MSN) aims at giving its users a satisfying search experience on the web, and as we all know, the web is powered by hyperlinks.

If certain documents on a certain topic are linking out to irrelevant documents, this can result in a poor user experience. This is because the flow of thoughts and knowledge is being cut off. Sometimes a visitor will need to look at several web pages to be convinced and feel confident of the knowledge acquired from them. Below is a simple diagram of a web surfer’s learning process for a certain topic in which he or she is interested:

It starts when a web surfer likes to find information about Topic “X.” If the user does not have any bookmarked pages to look for that information, he/she will use the Google search engines to look for the relevant topic.

When search engines give the most relevant search results, the web surfer will click on that link from the search results page and then start reading. Now if the web surfer finds that information to be insufficient, he or she will look for relevant information by clicking on the most relevant link that matches his or her query.

What is the lesson? If Google does not evaluate links in terms of relevance, it will tend to return pages that are neither referenced from related sources nor linking out to related websites. This will not return the most relevant pages, which will affect the user’s experience.

The relevance of the page is therefore the most important inbound linking factor. It directly relates to the user’s satisfaction level. The user does not have any SEO knowledge to assess whether the page is an authority, but he does read the content and decide if it answers the query.

It makes sense that the relevance of the page will surely get a high rating in Google’s algorithm. Again, beware of paid posts and paid links, as you can easily get links from relevant pages by means of sponsorship. Organic links from related pages get referenced naturally. This means that the link itself is part of the web page’s content. Without it, the document cannot stand by itself.

This is an easy distinction between paid and organic links. It is possible to comprehend and read the page’s content without the paid or advertisement links. But it is impossible to thoroughly understand the page’s content without the organic links supporting it.

Page Quality Factors for Link Building – Number of links on the page:

Of course, if a certain relevant page links out to a single page (no other external links to other domains can be found on the page), then that target page must be of absolute importance. If a certain document links out to several web pages, then the location of the links on the linking page itself determines the importance and value of that link. If the link appears on a prominent part of the web page, it’s more important than one that appears in the footer section. If a link appears in the page’s content itself, it is more valuable than one that appears in the sidebar or navigation.

A spammy link page, like that of a link farm or low quality directory, consists of hundreds or thousands of links on the page. This is because this type of page exists not to satisfy users, but just for search engine purposes. As a result, this type of link is awarded zero value by Google search engines. If you get links from these types of sources, they are useless and a waste of time.

If you completely understand the mathematics behind Page Rank, you will be amazed; if a certain page has fewer external links, then the link density is very high, and this means it carries more Page Rank weight.

Google Page Rank, as the patent suggests, is a measure of the importance of the page. It is used to assess the quality of a linking page, when combined with content relevance factors as discussed above.

For example if we were to design a link algorithm to evaluate page relevance and importance, then it might be:

Rating of Page Rank (importance): 1 to 10 (where 1 is least importance and 10 to absolute importance)

Rating of Page Relevance (content): 1 to 10 (where 1 is least relevance and 10 is a perfect match for the query)

Then the relevance rating based on these two factors might be:

Relevance rating = Page Rank x Page Relevance

As we expect, quality related documents are rated by both page importance and relevance. It is a clear objective for search engines to return a page that is both important and relevant.

Page Quality Factors for Link Building – Trust and authority of the domain:

As we have previously discussed, links from trusted and authoritative websites will get a higher value in search engines algorithm. But why?

Search engines believe that experience is the best teacher, so if a certain website has been in existence for a long time (old domain), the knowledge and expertise it displays in that specific topic is very solid and profound when compared to young domains. But an old domain alone does not equal a site with trust and authority. The domain should also be highly referenced by other sources. To measure this quantitatively is to directly see the Page Rank of the home page.

Page Rank is also the measure of the incoming links to the page. The higher the number of links, the higher the Page Rank will be. Or if a certain domain is being referenced by high Page Rank domains, it will also get a higher Page Rank through its very nature (a link from an important page will make your page important also).

Other factors associated with trusted and authoritative websites, aside from domain Page Rank and age of domain, include the size of the domain. Frequently updating a certain domain will make the website grow bigger with each update, so after years of existence the website will become very big and will be able to provide lots of useful information.

Summary of the overall desirable factors in a link:

To sum up, below are the most important factors for which major search engines (Google in particular) will give a higher rating pertaining to the quality of the link:

1. Relevance of the page – Links from a relevant page help both search engines and users find the information they need.

2. Number of links in the page – A lower number of links ensures that the link itself is more important and become an indispensable part of the content.

3. Trust and authority of the domain – Links from expert sites mean that your website is deemed important and contains highly valued content. A vote from important sites will also make your site important and be valued by search engines.

Mathematically it can be:

Inbound link rating = (Relevance of the page x Trust/Authority factor of the domain)/ (Number of links on the page)

If you are doing link building, go for these types of links. It is not as easy as it sound, because you must pass their content quality standards. Good luck!

Latent Semantic Indexing or LSI:
Latent semantic indexing is the science of natural language processing. LSI analyzes relationships between words and is designed to distinguish naturally written text from keyword-stuffed documents. Latent semantic indexing considers natural and synonymous relationship between words.
For example, if you’re examining an article about an airplane, LSI will look for synonyms: aircraft, plane, aero plane. It will also look for related words, which are NOT synonymous to the word, but are often mentioned when discussing airplanes: ailerons, turbulence, fuel, clouds, sky, roll, pitch, etc.

The point of LSI is to detect natural writing and distinguish it from robotic copy written to manipulate search results. Google purchased the company Applied Semantics, which developed advanced LSI technology. Their know-how was incorporated into AdSense, and possibly into search algorithms.

As a webmaster, write naturally and forget about measurements such as keyword density. Also mix related and synonymous phrases into your anchor text.
Ranking Search Results by Reranking the Results Based on Local Inter-Connectivity :
This is the name of a patent issued to Google on February 25th 2003.
A search engine for searching a corpus improves the relevancy of the results by refining a standard relevancy score based on the inter-connectivity of the initially returned set of documents.
The search engine referred to above finds a good set of documents using other algorithms (such as PageRank and Trust Rank), and then re-ranks search results based on the inter-connectivity of those documents.
If you have many links from authoritative domains, but still have a hard time ranking on search results, you might need to get links from several websites included in a “set” determined by this algorithm. In other words, you need links from sites that rank at the top for your terms, or links that are better than those of your competitors. If you lack “community” exposure, your rankings may be recalculated and lowered in favor of sites that have more “community” links, even at the cost of some authority.

Google Algorithms – Google Site and Link Analysis:

Google Site and Link Analysis refers to the analysis of information about websites, pages, links and patterns. Patented in 2005, Google looks at factors such as the following:
The length of domain registration
Domain ownership changes
WHOIS data and physical address information
C-Class IP information
Keyword and non-keyword domains
The discovery date of new domains/pages
Document change frequency and the amount of change
The number of linked internal documents
Link anchor text
Link discovery date
Link changes and deletions
External link growth patterns
The authority of external links
Link quality ratios
The distribution of links
The lifespan of links
Link patterns (new vs old and old vs new)
Anchor text variety
This is not a complete list. You can get a detailed analysis of this document by GrayWolf at Thread Watch.
It’s not clear whether this has been incorporated into Google over the years, but it’s a good idea to keep this information in mind when you do link building.
Link spikes can be measured against the search volume in a specific topic. If link spikes are not supported by search volume trends, Google can discount or penalize websites. If the linking pattern exceeds the natural or usual pattern, Google will pay more attention to your website, triggering specialized algorithms to determine whether links are spammy or natural. Remember, Google also owns Google News and can correlate events to link patterns.
Topic Sensitive PageRank TSPR
Topic Sensitive Pagerank Whitepaper
Topic Sensitive Pagerank (TSPR) bases results on the topical relationship of the query to the documents. This relationship is determined by user input, search history and the Open Directory Project. By matching the topic according to ODP listings, TSPR can return more refined results.

Topic Sensitive Pagerank also takes into account “corrupt” ODP editors who sell listing access. TSPR calculates relevancy based on topical communities rather than pure link power.
Try getting a link from the Open Directory Project. If you’re having a hard time, there are editors who sell those listings for a few hundred bucks. Topic Sensitive Pagerank also shows that Google places a lot of emphasis on links from topically related websites. The algorithm itself is very old and has probably undergone changes, or even been replaced by better successors created in-house at Google. Keep in mind the importance of links from related websites.
Topic Sensitive Trust Rank:
To understand Topic Sensitive Trust Rank, you need to understand Trustrank.
Trust Rank is an algorithm that requires human input. Humans analyze pages and determine different “seed pages.” “Seed pages” are high content, high quality web pages with independent, authoritative, un-affiliated links to other websites. Links from “seed pages” pass Trust Rank to websites. If page X is a seed page linking to pages A, B and C, then Trust Rank is equally distributed between those pages. If A, B and C link to other pages, then Trust Rank continues to flow, but has less power. The further a page is from the “seed,” the less Trust Rank is passed.
This algorithm requires humans to identify seed pages.
Topic Sensitive Trust Rank works on the same principle, but relies on seed pages which help determine the topics of websites. DMOZ, Yahoo Directory and other high quality directories can help with this.

Google Algorithms – Supplemental Index:                                             �  Â�                        The supplemental index is where Google puts websites and pages it doesn’t trust. The regular index features the search results that you usually see. Results from the supplemental index will show when there are not enough documents that match the query in the main index.
If your website or pages are in the supplemental index, it means that Google doesn’t trust your website.

There are several ways to get into the supplemental index:
Too many low quality links
Not enough links
Too many low quality outbound links
Duplicate content
Too many pages for your pagerank (low PR, many pages)
Your site is new and has a low link profile. To fix this, get more authoritative links.
There’s no way of knowing if your website is in the supplemental index apart from a good guess. If you have a new website, Google may place you in the supplemental index by default, until the site ages and gains some authority. If you’re in the supplemental index, Google is not likely to crawl all your URLs. Also, be sure that you do not have broken links and 404s, since those can get you into the supplemental index.

Spam Detection:
As a quality website owner, you will get plenty of spam links. There’s no way to offset it, but accept the fact and focus your efforts on something more productive.
As you get spam links, Google will compare inbound and outbound links from your site. If you link to bad neighborhoods, you be will considered part of the spam network, so be careful to whom you link. Assuming you get spam inbound links by default, and don’t link to spam from your site, you can offset inbound spam link effects by getting more quality and authoritative links. Aaron Wall states that every single quality link is equal to 40 – 60 spam links, thus if you have two quality links and 60 spam links, in Google’s eyes you will only have one quality link (this is a very rough example).

Human Reviewers and Behavioral Data:
Some SEOs claim Google has up to 10,000 human reviewers who check search results for integrity and review websites flagged by algorithms. In his column Search 4.0, Danny claims that search engines are putting humans back into the task and taking behavioral aspects into account in algorithms.

Google Algorithms – Human Quality Raters :

Someone at Google leaked the document titled Quality Rater Guidelines (go read it). The document details how quality raters review search results and also details what Google considers spam. We will not go into detail about the document in this post, but it shows that raters are very real.
Unlike algorithms, you cannot trick human review, so make sure that your content reads as naturally as it possibly can, because once you’re flagged by a human, it’s very hard to get your position back.

Behavioral Data and Personalized Search:
Behavioral data analysis includes click-through rate, time spent on each site, pages visited and more. Google and other search engines monitor and analyze this data. On top of the tracking listed above, Google is likely to be monitoring users with a long history of specific searches.

Personalized Search:
If you have a Google account and use Google search on a regular basis, it adjusts search results based on the sites you visit the most, search queries you frequently use, blogs you track with Google Reader and other content you find/read using Google services. It uses this data to bring you partially customized results that are different from its regular results.
With this in mind, we can hypothesize that once Google has enough data from a pool of users, it can cross-compare and determine if a number of users with specific topics of interest share the same site-visiting patterns. If 1000 users interested in SEO read “SEO Chat” via Google Reader, then it’s a good indicator that SEO Chat is an important website.
Based on collected behavior information, Google can adjust its search results. I would say that they would not go so far as to determine search results based on behavior, but they definitely use it to adjust and improve SERPs.
Microsoft Browse Rank is another example of how search engines use behavioral data. With the focus on behavioral data, now more than ever you need to build your site with your human visitors in mind. After all, that’s truly the point of Google’s algorithms: to return sites that human searchers will find relevant.
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Content Writing:
Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization:
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development :
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission:
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting:
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Foreign Language SEO:
We offer foreign SEO in the following languages: Spanish, French and Russian. We employ in-house copywriters in all the mentioned languages. We also offer translation services for all of the above. For all other languages, please contact us as we work with several partners that could help us in other languages.

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions

We may also offer the following services on a case-by-case basis:

• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission:
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting:
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Foreign Language SEO:
We offer foreign SEO in the following languages: Spanish, French and Russian. We employ in-house copywriters in all the mentioned languages. We also offer translation services for all of the above. For all other languages, please contact us as we work with several partners that could help us in other languages.
Optimization Fees:
Fees will depend on how competitive your keywords are. If you are interested in a quote, please request a quote online. Also, provide your phone number and when the best time is to reach you. One of our analysts will evaluate your page and get back to you.

Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.
E-mail marketing:

E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.
Marketing “White Paper” :

The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer’s contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.
Blog Marketing :
From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines, therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite “your content.

Pay Per Click (PPC):

With Pay Per Click (PPC) advertising, a bet on the keywords you think potential customers will join the search engine to look for your products or services. For example, if you sell telecommunications services, you can auction for keywords such as “VoIP, phone systems or Internet service provider.” You choose these keywords in the hope that a user enters these keywords in the search bar, see their ad, click and buy. These ads are called sponsored links or sponsored ads, and usually appear to the natural results in a search page. Pay your ad only when the user clicks on it.Google AdWords and Yahoo:

Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords to match your business initiative, develop and place ads profitable.
Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.

E-mail marketing:

E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.

Marketing “White Paper” :

The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer’s contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.

Blog Marketing:

From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines, therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite “your content.