Marketing POLICY IN INTERNET
Internet Marketing is a discipline that uses SEO and open other marketing tools to gain the attention of potential customers and search engines. These tools work to drive motivated customers to your site, and thus allow you to compete more effectively and increase sales.
Pay Per Click (PPC):
With Pay Per Click (PPC) advertising, a bet on the keywords you think potential customers will join the search engine to look for your products or services. For example, if you sell telecommunications services, you can auction for keywords such as “VoIP, phone systems or Internet service provider.” You choose these keywords in the hope that a user enters these keywords in the search bar, see their ad, click and buy. These ads are called sponsored links or sponsored ads, and usually appear to the natural results in a search page. Pay your ad only when the user clicks on it.Google AdWords and Yahoo:
Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords to match your business initiative, develop and place ads profitable.
Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.
E-mail marketing:
E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.
Marketing “White Paper” :
The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer’s contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.
Blog Marketing:
From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines, therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite “your content.
Guidelines For Webmaster
When your site is ready:
Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
Make sure all the sites that should know about your pages are aware your site is online.
Design and content guidelines:
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler does not recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (ie, the URL contains a “?” Character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).
Review our image guidelines for best practices on publishing images.
Technical guidelines back to top
Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawler your site. Supporting this feature saves you bandwidth and overhead.
Make use of the robots.txt file on your web server. This file tells crawlers which directories can or can not be crawler. Make sure it’s current for your site so that you do not accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to Instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.
Use robots.txt to prevent crawling of search results pages or other auto-generated pages that do not add much value for users coming from search engines.
Test your site to make sure that it appears correctly in different browsers.
Quality guidelines :
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (eg tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique is not included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google’s quality guidelines, please report that site at https: / / www.google.com / webmasters / tools / spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines – basic principles :
Make pages primarily for users, not for search engines. Do not Deceiver your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that is up with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines did not exist?”
Do not participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own rankings may be affected adversely by those links.
Do not use unauthorized computer programs to submit pages, check rankings, etc.. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold â„¢ that send automatic or programmatic queries to Google.
Quality guidelines – specific guidelines
Avoid hidden text or hidden links.
Do not use cloaking or sneaky redirects.
Do not send automated queries to Google.
Do not load pages with irrelevant keywords.
Do not create multiple pages, subdomains, or domains with substantially duplicate content.
Do not create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
Avoid “Doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
If you determine that your site does not meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.
Campaign link popularity
Link popularity is one of the significant aspects in high rankings in search engine results. Just to have the best site, which has links from all other sites, isn’t sufficient. The matter is that if your site is worthy for other sites to have links to you, you must have a magnificent site.
Let’s talk about how to raise link popularity.
Link popularity’s construction requires strenuous efforts to be made. You have to search infinitely. Read more
Metatags
June 21, 2009 by admin
Filed under HTML and Page Coding
Simply relax. You are going to learn that right usage of META tags is not that unnecessary and important, as it is declared in many manuals – online and printed.
Read more
Contextual advertising
“Betting on traffic” – in such a manner can be formulated the main idea of specialists of average and small companies being busy with clients’ attraction. Really, each of them can thoroughly explain their leadership that users getting on the site by means of search engines are exactly such a purpose audience, which the company needed. Obviously, that a standard set of a “local optimizer” includes two propositions – site’s optimization (usually to a separate search engine) and context advertising. Read more
Link popularity building
How to increase the site’s link popularity?
Link popularity is a value, which shows how many pages do the links to your site contain. The value is counted by means of search engines, on different search engines the link popularity magnitude will be different. Decide on two-three search engines and keep weekly or monthly statistic of your site’s popularity rise or decrease. Read more
Relevant links
Relevance isn’t the thing which lives in HTML-document by itself. Relevance is a coefficient of the conformity with HTML-document query. Relevance, counted by search engines, is a very subjective thing because of an imperfection of algorithms and limits of search engines.
Every search engine defines the relevance of HTML-document to the user’s query according to the searching concept which lies in it. Although the conceptions are different, search engines search in the same way because search algorithms are built on the common principles. Read more
Ranking Opinion
June 20, 2009 by admin
Filed under Optimization News
Jay G. Have written an interesting comment, so I have decided to put it in articles. Jay, you can write articles and submit your questions right here – it is more useful than submitting it in comments, because more people will see it and it is more likely that you will receive answers for your questions.
Yahoo! offers subscription search content
June 20, 2009 by admin
Filed under Yahoo and MSN
It has been recently announced that Yahoo have launched subscription content search. Having established agreements with several popular content providers (FT, Consumer Reports, Forrester, etc.), Yahoo! Read more
Fuss Around Title Separators
There is much controversy around title separators. Some webmasters pay no attention to kind and functional side of title separators, some think that using right title separators is a very important step in page’s optimization. Such controversy forced me to make a research on my pages and with help of other webmasters. Here are the results. Read more