Typically, optimizing websites for Search Engines (SEO) can be defined as the activity of optimizing a single web page, multiple pages … or even entire websites to make them more ‘friendly’ with the seekers, it aims to achieve better positions in the Search results pages (SERPS) or for the purpose of obtaining a higher qualification ( PageRanking ) within the environment of Internet and the results of studies undertaken to Seekers.

The Keyword
In the virtual world, especially the commercial side of the internet there is a huge competition occurring at every click of a mouse, every survey conducted in a System Search. This is the world Click! A world where everything revolves around decisions, and of course, clicks, many clicks. But there is another very important issue to be addressed, and perhaps the principal within a world composed of information. The word or term used in research is of utmost importance to follow up this whole mechanism. It is through the use of the word that we make decisions!

One of the most interesting features of SEO techniques is the fact that they use words or texts to promote a site on Search Engines and to achieve greater relevance in the positioning of the site and results pages from search engines. These are called ‘keywords’ may ‘work’ alone or in combination with other groups of keywords.

Optimization versus time factor: Another important point of view the applied techniques to optimize websites is that: even if it is done all that is needed this does not automatically guarantee higher ratings, especially if they neglected the basic rules of conduct and technical procedures, in which case it will certainly be a despised and work lost time. When we deal with on site optimization is necessary to understand that there is no way the word ‘immediacy’ and ‘time’ factor is of paramount importance during the process of indexing and updating the databases of search engines.

On the other hand, we must also admit the fact that a properly optimized website has a much higher probability of achieving good positioning in search engine results pages in Search Engines, gaining greater visibility and increased traffic and visitation.

Another factor also of paramount importance is the realistic assessment of their set goals and objective – eg. Part of the results between the first 30 URLs (Top 3) in Google for a particular keyword, rather than choose to be number one for 10 keywords in 5 Search Engines. A more coherent will certainly make you feel happier and more satisfied with the initial results.

Sites built with modern technology (Web 2.0) that are in accordance with international rules can help a lot in relation to Search Engines, in many respects. In many cases, the use of CSS (Cascading Style Sheets) and XHTML to build the layout and content pages can make the difference due to the factor of how search engines work to make the indexing of sites across the internet. Pages with excessive use of tables can be a risk factor during the visit of a Google Robot for example.

Some professional Search Engine Optimization (SEOs) divided the methods and techniques used in two categories as white hat SEO ‘and’ black hat SEO .

White Hat techniques methods generally approved by the Search Engines in the application of SEO techniques, such as building content and improving site quality.

Black Hat techniques tricks such as cloaking (cloaking the actual content of the page) the ‘filling’ and ‘repetition of key words, usually in excess, and the practice of spamdexing to try to apply the techniques of SEO. The term’ spamdexing (originated from the fusion of spamming and indexing) refers to the practice of spam directed at Search Engines.

Using the techniques of SEO or Search Engine Optimization always try to adopt the posture most honest, ethical, consistent and rational, which is exactly the ‘building content clearly an issue’ to the subject or theme of your web site. Simply just put yourself in the position of a person who performs a search on Search Engines and receives between results pages links to a site with misleading content, which does not correspond to reality and which used the keywords searched only with the intention to increase the flow of visitations to the site.

Typically, optimizing websites for Search Engines (SEO) can be defined as the activity of optimizing a single web page, multiple pages … or even entire websites to make them more “friendly” with the seekers, it aims to achieve better positions in the Search results pages (SERPS) or for the purpose of obtaining a higher qualification (PageRanking) within the environment of Internet and the results of studies undertaken to Seekers.

The Keyword
In the virtual world, especially the commercial side of the internet there is a huge competition occurring at every click of a mouse, every survey conducted in a System Search. This is the world Click! A world where everything revolves around decisions, and of course, clicks, many clicks. But there is another very important issue to be addressed, and perhaps the principal within a world composed of information. The word or term used in research is of utmost importance to follow up this whole mechanism. It is through the use of the word that we make decisions!

One of the most interesting features of SEO techniques is the fact that they use words or texts to promote a site on Search Engines and to achieve greater relevance in the positioning of the site and results pages from search engines. These are called “keywords” may “work” alone or in combination with other groups of keywords.

Optimization versus time factor
Another important point of view the applied techniques to optimize websites is that: even if it is done all that is needed this does not automatically guarantee higher ratings, especially if they neglected the basic rules of conduct and technical procedures, in which case it will certainly be a despised and work lost time. When we deal with on site optimization is necessary to understand that there is no way the word “immediacy” and “time” factor is of paramount importance during the process of indexing and updating the databases of search engines.

On the other hand, we must also admit the fact that a properly optimized website has a much higher probability of achieving good positioning in search engine results pages in Search Engines, gaining greater visibility and increased traffic and visitation.

Another factor also of paramount importance is the realistic assessment of their set goals and objective – eg. part of the results between the first 30 URLs (Top 3) in Google for a particular keyword, rather than choose to be number one for 10 keywords in 5 Search Engines. A more coherent will certainly make you feel happier and more satisfied with the initial results.

1 .- Before creating the web is necessary to create better mentally or on paper a sketch of the homepage to get an idea of how to visually sort all elements such as menus, pictures, banners and animations.

2 .- Before developing the content must be clear about what you can talk and what not. Of scaffolding used to create a website on the mussels if you know nothing about them and only copies content from other sites or an encyclopedia. Unfortunately this makes many people and may end up paying dearly, as copyrights are to be respected.

3 .- Try to sort all your ideas in different sections so that one is not much more extensive than others, and for the user to clearly know which section you should go to find the information you want. You should not be repeated, new ideas and tries to classify them to insert in each of the sections of your website.

4 .- Do not go overboard with advertising. Is very well win some money to buy a domain, exchange banners to increase hits, etc., But pop-ups pop-up, abuse of banners on the main page and stuff like that will only make the user not return to your page.

5 .- Put a JavaScript link like “Add to Favorites” so that the user has the option, with just a click, to add your page to your browser’s favorites. Sometimes the user is concerned with the content of your site but can not remember having this option to come back another day much easier. Most times users come to your website at random, sailing from search engines, clicking on links from other pages, etc.. And another day will not remember how to get back to this place.

6 .- Always think from the standpoint of the user. Perhaps you think your homepage is a very attractive, but when the user drops it this takes long to load (if it takes more than 15 seconds you’re done) or there is excessive advertising, or pop it open, or not is well sorted and classified information. It is very important to your website is accessible from all browsers, but more important is that those who have visited your site first think to do it again another day.

7 .- reminds users that your website is updated periodically. If you update the content of the sections but the main page is always the same user may believe there is nothing new to see. Change the layout of the pages (especially the principal) every so often, even if only visual changes. Add always different phrases or images that attract user attention such as “New section” or copy and paste a small striking image.

8 .- Do not post your site and give high on search engines without having completely finished before. Gives a lot of anger to see an interesting link on a search engine or resource center announcing information that is unavailable because the page is under construction. Also, think that a good website is ALWAYS being updated.

9 .- Whatever the subject that speaks your page, it never hurts to add some general services such as search, news, horoscopes, lottery, world maps, web cams, etc.. Surely very few people visit these links, but cost very little to do and give a very professional touch to your home page, and can make users use it as my home page to always find anything to start the browser. There are many free servers that offer these services to webmasters, from sear changing journal can access them all.

10 .- The popular 3 clicks rule says that no information of your website should be more than three clicks from the homepage. We sincerely believe that it is still better off in 2 clicks this link, a page and all sections of a click, if your site becomes a major theme web you may need to create subsections, then yes you can extend the 2 in 3 clicks .

11 .- In the same way it has to be easy to reach every corner of your website should also be ideally suited the way back to the home page. Nor should one link the different sections of the web with foreign links, in effect, etc. (There are many pages where to get you to do before a long animation that often does not interest you).

12 .- It is also a very common failure to insert funds showy or too dark, where it is difficult to read the text (usually of most interest to the navigator). Sometimes we think the text reads well but we must try to read it for a long time to see if we have a headache after five minutes you read (also typical of many sites!).

13 .- You must be careful with the sources you use. Many people create a website with a foreign source that you have downloaded from the Internet but most users do not have installed on your PC, so you will see another default font (Arial, Times New Roman, etc.).. This can cause a very strange effect on our things out of alignment, frames that are out of the page, where photos should not, etc.. Use it whenever possible common sources of Windows.

14 .- Watch colorful insert java scripts showing strange and funny texts on the bar top or bottom of the window. This is usually very spectacular but tired a lot to the user.

15 .- Do not design your site for a particular browser. The typical message “This site is best viewed with Internet Explorer” is totally dictatorial and abusive. Although Microsoft’s Internet Explorer is becoming the most widely used browser, many people are reluctant to monopoly of Microsoft and will always use the Netscape Navigator. Of course, design your page not only for Navigator or any other browser. Must be fully compatible with everyone. To do that test before publishing it, view it with different browsers, operating systems and resolutions. Reminds you what you want is that the page the more people see better, and it has to be as compatible as possible with all kinds of combinations of software.

16 .- Obviously it is not advisable to insert music files or large images that all he does is slow the page load. What matters are the content user, and only with good content will get you revisit your site. Aesthetics are important, but you can get a good appearance with no swell so the page loads.

17 .- Always insert a short description for each image using the parameter “ALT” in the words an “IMG.” Thinks that many users still have slow connections set their browsers to view pages in mode text-only. If your site relies too heavily on animated gifs, banners, etc., At least try to substitute a good text description of what the user sees.

18 .- not use frames. Just slow down page loading and can be replaced by alternatives. Ten imagination and seeks a remedy to avoid frames, is even better on every page insert a link to all the sections that use to be “partitions” screen. In many monitors are very bad, and also confuse search engine robots.

19 .- It offers the user the opportunity to contact you, either with your e-mail or a short form. Many people want to explain things, ask or exchange information, links, etc. If you want to be anonymous or more comfortable, you insert a web forum and occasionally answers questions from users, including many users will answer questions from other small saving you the job. The possibility of contacting the webmaster for further information or detail is very important for the reliability and proper functioning of a good website and costs much less than you think.

20 .- Fast charge: It is very important to define the current size images, because then the browser first loads the entire text of the page and retains the height and width of images to upload to the end. In this way the user does not have to wait to load all the images to begin to see the page content. This is achieved by defining the parameters “width” and “height” within the guidelines.

21 .- There is a theory that the letters in lower case takes 30% less to read than capitals. In addition, all upper case text can bring even a headache. Use upper case, bold, italics and headings only when appropriate, selecting very well just what you want to draw attention.

22 .- not underline the text as it could be confused with blogs and can make the user angry. Remember to pamper the most:)

23 .- obviously put on the front page about the most interesting content on your website, and yet the most important thing first, so you call up the user’s attention.

24 .- There is another rule in addition to the “three clicks. The bar “scroll”, above the horizontal. (The bottom bar to move the contents of the window from left to right and vice versa). The vertical bar is almost inevitable in most pages with minimal content, but the landscape is very annoying, you should avoid it whenever possible.

25 .- It is also important to optimize external links. When a user “clicks” on a link to the web “www.portalmundos.com” your browser will take longer than expected to find the page “usually called index.aspl.” To save some time out this link to be to “www.portalmundos.com / index.aspl” or even “www.portalmundos.com/” with the trailing slash.

26 .- Avoid the usual tricks to sell more. Do not post things that are lies or exaggerate anything that you can offer on your pages or you will get the opposite effect because the user will not return.

27 .- Counters: not as useful as it seems. The user rarely cares about the number of visits they have and also tend to be an “escape hatch” (although it seems silly to have to avoid most, a point which the user is often easily out of the page by clicking on the statistics). In addition, a page with very few visitors can make the user believe that the page is of poor quality, although it is not. By contrast, a page with an excessive number of visits may cause the user believes is false (this happens often) or you think the page is always saturated by the large influx of visitors.

28 .- When you have finished your pages and you’re ready to publish, make a general review, optimizes the HTML and images (especially on the main page, which is the most widely viewed and first impressions counts). You can see tricks in the Optimization section search engine journal or ask an assistant on-line as Website Garage that helps you optimize and correct errors in your web pages …

29 .- It is becoming fashionable to go on a page a window, “forcing” the user to vote for the web in a ranking, visit the sponsor (the webmaster in these cases usually earn so much per click, but this is absolutely illegal and in most cases is easily detected by the advertising company, etc.). There are even pages that automatically open a poster as if the user had clicked on a banner. This is an absolute lack of professionalism and only will (certainly!) That the user does not return. It is also often see messages like “please click our sponsor”, or “before moving to the next section, click on the banner.” These messages are also banned by the sponsors and should be avoided or there will be problems in collecting:)

30 .- Finally, search engine journal See sections to optimize the code and images on your pages, to learn how to sign up in the search engines to make money with your website and to give it a constantly renewed content;)

introductory info about safety issues on the web.

Search engines and safety

Search engines are a highly valuable tool that can enable your kids to find
useful and fun web sites and educational info. However, search engines can also
be an efficient gateway to porn, violence and hate content (or even just
unwanted commercial or misleading content). Please see our section on “How to
search the Net” for effective tips and tutorials useful for both adults and
children.

The online community understands the importance of child-safe search engines.
Major search engines have addressed this need by creating child-safe zones. Some
give the option of parental controls or safe searches. The following is a table
of major search engines that have child-safe searching or parental control
options:

Use kids’ search engines and directories

Aside from major search engines, you can use specialized kids’ engines. These
engines or directories lead only to child-safe material by analyzing keywords,
URLs (web addresses) and using content rating systems (read more about in “Safe
searching – Browsers”)

Our Search Engine Listings section features a category of kids’ search engines.
Beware, search engines may eventually lead to inappropriate information.

The 3rd Level Rule of Degradation: Let’s say your kids are surfing on a standard
browser such as Netscape or Internet Explorer without parental controls on. You
get junior started on a Kids’ search engines and then leave the room thinking
it’s all good. You can probably feel very comfortable about the links provided
on Kids’ search engines. You can hopefully feel comfortable about links given on
the sites generated in the search results. But now you have arrived at the 3rd
level of degradation. The safety factor could deteriorate fast. Links from 3rd
level web sites may lead to inappropriate content. Therefore, use of additional
tools or supervision is recommended.

They’ll be OK

With the help of advanced tools, search engines and browser controls, your kids
should be safe on the web. Try to supervise your children whenever possible.
Educate them about online safety – and they’ll be OK (well…of course depending
on the age and maturity level of your individual children).

Content

A search engine’s content is its database of web sites — the information assembled by its spider program. Each search engine has its own style and technology that sets it apart. Elements that vary from search engine to search engine include:

The spider

Because every spider is programmed to search for and retrieve sites in its own particular way, each search engine has its own unique database.

The database

How is the database cleaned up and filtered? The frequency with which sites are spidered affects the database’s freshness. When a database is updated frequently it will contain a minimum of “dead” links.

The formula

Different search engines employ different search retrieval formulas, or algorithms, to provide relevant content in response to a user’s query.

Features and functionality

The various search engines have different bells and whistles to appeal to searchers’ different experience levels or individual tastes.

The look

Engines’ graphical user interfaces vary, as do the format in which they present their results. In many cases search engines consider the details of how their databases are constructed and maintained to be proprietary information. This information is seldom completely available through their Help or FAQ screens. You can begin to get a “feel” for the type of information an engine gives you by using it regularly.

The Internet is the most rapidly growing collection of resources in human history. Fortunately, most search engines now offer ways to narrow your searches to produce fewer and more focused results. Learning how to use advanced search options effectively can save you hours of frustration. While many search engines offer some or all of the following enhancements, they are not all activated or expressed in the same way.

Check the Help, FAQ or “Advanced Search” areas of a search engine for details on what enhancements it offers and how to activate them.

Searching for a phrase
Truncation
Boolean operators
Field Searching
Searching by date
Searching by media
Searching by language

For a chart showing the various methods of advanced searching allowed on popular search engines and directory sites.

A collection of search engines, directories, portals and reference sites
The World Wide Web contains millions of pages of information on every possible topic. Fortunately, search engines and directories exist to help web users find the information they’re looking for. However, no search engine keeps track of every single web sites available, so it can be beneficial to use more than one.

Depending on the topic you’re researching, the language you speak and your research needs, you’ll probably find some search engines to be more helpful than others. We’ve organized our listings of search engines into the following categories:

1. General Search Engines — This is a collection of general-interest search engines, directories, meta search engines and child-safe search tools.
2. World Search Engines — Our popular world directory includes engines specific to Britain, Ireland, the United States, Canada and more difficult-to-find search engines and directories from five continents.
3. Topical Search Engines — Looking for something specific? A topical search engine may be the way to go. Browse through seven topics, including Sports & Recreation, Computers & Technology and Science & Health.
4. Reference Sites — Find the information you’re looking for on one of our hand-picked reference sites. These sites focus on topics ranging from education to employment to travel.

You can find lists of search tools using the chart below or the drop-down menus at the left.

Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.
E-mail marketing:

E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.
Marketing “White Paper” :

The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer’s contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.
Blog Marketing :
From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines, therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite “your content.