Remember, that even though ivisible elements are usually excluded from calculation of page length, too heavy page is usually read worst. For instance, I’ve seen lots of pages overstuffed with things that can be moved outside: CSS (which can occupy half of total page length), Ad blocks, which can be moved to include PHP files and so on.

I usually make pages that are not longer one screen, especially those targeted on the majority of surfers around. It can seem unbelievably by many surfers don’t know what scrolling is, so it is better to put everything in screen. This site building strategy is also good for search engines, because short pages can be devoted to keywords, which could be in a mess on a single page. For instance if I’d had a page telling about apple, apple pies and apple trees, I’d divide it into three pages – about apples, about apple pies and about apple tries. This way I’d increase relevancy of each single page and facilitate indexing because they’ve become three times shorter each.