In order to have a high page rank you need to have many quality links pointing to your website. It is a good idea to have many links pointing to your website but in order to get a good page rank you need quality links. Google doesn’t shows backward links from pages having PR value lesser than 3. Google has recently stopped displaying all backward links it knows. Webmasters have two general opinions upon those links, which are now displayed as backward links: 1. Google randomly shows backward links. 2. Google shows that backward links, which are considered relevant for this page (relevant means that a page, which contains a link to your site is somehow related to yours in subject (content)).

So which is more important, page rank or link rank. Page rank and link rank are equally important. Google care more about page rank than link rank, while Yahoo & MSN care more about link rank. From my experience I find it is easier to obtain a higher link rank than page rank. I am a webmaster of searchenginejournal.org and I realize that obtaining a link rank score of 7 is not hard at all. It can be done by creating many subdomains for the site. For example, searchenginejournal.org has more than 200 subdomains and each subdomains represent a separate site. Each site has at least 1 or 2 links pointing back to the main site. So how do you get about 338000 links pointing back to your site. The solution is simple, create a huge site that serve mostly dynamic pages but make sure you direct the crawlers to index all of your pages. You can take a look at searchenginejournal.org  website by going to http://www.searchenginejournal.org and you’ll get an idea of what I am talking about. So getting a link rank score of 7 is easy? The answer is yes, you do not have to trade link with other webmasters at all. How long do you have to wait to get 338000 links pointing to your website? If you do what I do, 3 months is the longest you have to wait.

The question is, what if you own a site that has page rank of 7 and link rank of 7? You’re looking at around $500 to $1,000 per month the advertiser have to pay you for 1 link placed on the main page of your website. Is that great income? Heck yeah! What if you have 4 customers? You’re looking of $2,000 easily, residual income too! There are many places on the internet that you can go to and ask them to appraise your website. This will give you a general idea of how much you should charge an advertiser to place a link on your website. Good luck to all of you. I hope this information really help.