Different engines, different rankings.
October 6, 2010 by admin
Filed under Ranking Facts
Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines’ algorithms weigh various factors, such as a page’s design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.
Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.
Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site’s value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.
Understanding ranking factors
Before you can understand how each search engine scores web sites, you need to understand the various factors they consider. These factors can be divided into two categories: page-related and outside.
link popularity.
October 6, 2010 by admin
Filed under Ranking Facts
Why should I worry about link popularity?
A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.
Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you.
Not just numbers
Link popularity is much more than a measure of how many links point to a site. Search engines use far more sophisticated formulas to gauge how popular sites are. In general, however, link popularity is measured by the following three factors:
Number of Links - The more, the better. Although lots of irrelevant links are less effective than a few relevant ones, they’re better than nothing. Inktomi, a company that provides search results to engines like HotBot, still values the number of links more than anything else.
Relevance - Search engines prioritize incoming links from pages that are relevant to the page in question. For example, if you sell puppy food, a link from a dog food supplier can boost your rankings more than one from, say, your sister’s gardening site.
Link text - The text used to describe a link can also affect your rankings. These three links all point to the same URL but use different text:
searchenginejournal.org
Search engine resources
Click here
Search engines’ spiders figure that any words other sites use to describe your site are particularly relevant. So, if lots of sites linking to you use keywords in their link text, search engines will boost your ranking for those keywords.
How do I develop quality links?
There are many ways to improve your link popularity. Perhaps the most effective method is a link popularity campaign, but this can be time-consuming and complicated if you don’t have a clear plan of action.
For a step-by-step guide to conducting a link popularity campaign, check out our subscribers’ section.
For a basic description of link popularity campaigns and other methods and programs that are used to achieve link popularity, see our article on increasing link popularity.
Submit new links to search engines
Every search engine assesses your link popularity by looking at the sites in its own database. Each engine’s database is unique, so for your link popularity score with a given engine to be high, all sites linking to you must be indexed by that engine. Though you may have 1,000 links in AltaVista’s database, if you have only 100 in Google’s then Google will rank you accordingly.
Search engines won’t automatically know every time you develop a new link. Since link popularity is search-engine specific, you need to make sure sites linking to you are indexed by every engine. Submit pages with links to your site to search engines so they can be indexed and start affecting your link popularity. You may want to ask permission from the sites first.
An Overview
Link popularity
Most search engines use link popularity
A quality link is relevant, rich with keywords
The measure of a site’s link popularity varies from engine to engine
Search Engine Rankings.
October 6, 2010 by admin
Filed under Ranking Facts
Different engines, different rankings
Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines’ algorithms weigh various factors, such as a page’s design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.
Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.
Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site’s value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.
How do search engines differ from one another? The presentation of search results.
October 4, 2010 by admin
Filed under Search Engine
The presentation of search results
Search engines differ in how they present their results and what kind of
information they give about each entry. Below you’ll find descriptions of
important functions that are used in presenting search results. Bear in mind
that search engines combine these functions in a variety of ways, and just as no
two engines generate the same results, no two engines rank results in the same
way.
Ranking order
Once a search engine has used your search terms to gather “hits” from its
database, it ranks them according to its formula for determining their relevance
to you. The factors weighed to create this ranking are often company secrets, so
understanding exactly why one entry is listed higher than another is often
difficult.
Here’s a survey of factors that search engines use determine relevance. They
include elements within a page and factors external to the page.
Ranking factors within a page
* Word frequency — How many search terms appear the document and how often they
occur
* Location of the search terms in the document — Search terms found in title,
heading, the first 200 words of text, etc.
* Relational clustering — How many pages from the site contain the search terms
* HTML design — Characteristics such as frames, broken links, loading speed,
ALT and meta tags
Ranking factors external to a page
* Link popularity — Sites with more links pointing to them rank higher
* Click popularity — Sites visited more often rank higher
* “Sector” popularity — How popular a site is with a given demographic or
social group
* Business alliances among services – Results from a partner search service
will be ranked higher
* Pay-for-placement — Site owners pay for high rankings
Campaign link popularity
Link popularity is one of the significant aspects in high rankings in search engine results. Just to have the best site, which has links from all other sites, isn’t sufficient. The matter is that if your site is worthy for other sites to have links to you, you must have a magnificent site.
Let’s talk about how to raise link popularity.
Link popularity’s construction requires strenuous efforts to be made. You have to search infinitely. Read more
Link popularity
Link popularity is the main factor of page ranking in search engine result page.
That is why Link Popularity is such a wanted value for all webmasters. So the ways of link popularity increase are always researched. However, there are only a couple of ways to get a really good link to your page. For instance you can swap links with this page. Unlike other link swap resources, searchenginejournal friends has classified categories, so you will receive an extremely valuable and relevant link to your page. Read more