Choosing the correct keyword
October 23, 2010 by admin
Filed under Optimization News
When choosing keywords for optimization is necessary not only to consider their relevance to your website considering an expected monthly number of searches for certain keywords in particular. Very often more restricted searches are more valuable because visitors coming to your web site are those who are really interested in your product.
If we follow the example of a dog, you may find that the key phrase “adopt a dog” will bring more visitors because there is a special section on its web site where you give this advice for anyone wanting information about adopting a dog. This page is not of interest to current dog owners, but the possible potential owners of a dog, perhaps not much in number but is your target audience and the overall effect of attracting this niche may be better to attract anyone who is interested in dogs in general. Using its monthly statistics you can check how many click through surveys were conducted and what the words used, carefully consider the unique hits that are most relevant to the topic or content of your web site. Read more
Using keywords in the text of your pages.
October 6, 2010 by admin
Filed under Ranking Facts
There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it’s vital to place keywords throughout your text. However, each search engine uses different ranking algorithms. Difficult though it may be, you need to keep all of them in mind.
General rules
Make sure your main page is full of keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines.
Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren’t simply lists of keywords.
Key concepts
When creating your pages’ content, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.
Keyword Prominence
The best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as “keyword prominence.” You’ll frequently see it used to describe search engines’ algorithms.
Some engines also say the bottom of the page should contain keywords as well.
Beware! Search engines view pages differently than people do. Here’s an example:
|
Home
|
About
Us |
Products
|
At Widgets International, our business is selling widgets.
You may think you did pretty well by placing the keyword “widgets” at the top of your page. A search engine, however, see’s your page this way:
Home About Us Products At Widgets International, our business is selling widgets
Now your keyword placement doesn’t look as good as it did before. Try to place keyword-rich text at the very top of your page. If you are using images at the top of your page, make sure to include ALT tags.
Keyword Proximity
Some engines, such as Google, use the concept of “keyword proximity” as part of their ranking formulas. As suggested by the name, “keyword proximity” means the how close keywords are to each other. Put your keywords as close together as possible and make sure your sentences are clear.
Here’s an example:
Smith Brothers Inc has been selling puppy food for over 50 years.
Smith Brothers Inc has been selling food for your puppies for over 50 years.
The two keywords used are “puppy” and “food.” If a user searches for “puppy food,” the first sentence will rank higher because its keywords are closer to each other.
Keyword Density
This concept, also known as keyword weight, measures the relationship of keywords to other text. The higher the percentage of keywords in relationship to other text, the better.
Here’s an example of how it’s measured. Let’s assume the keyword phrase is “puppy food.”
Puppy food is our primary business.
Since “is”, “our,” and other stop words are usually not counted, there are three “words” in the sentence: “puppy food,” “primary,” and “business.” “Puppy food” makes 1/3 of the sentence, or 33%.
Keyword density is almost never this high. The recommended density is 3-7%. This means that your keyword should repeat 3-7 times for every 100 words.
Sound easy? Imagine having 10 keywords and trying to repeat each one 3-7 times per 100 words of text — it’s practically impossible. Instead, pick two or three of your most important keywords and try to use them 3-7 times for every 100 words.
Keyword Frequency
Keyword frequency is a measure of the number of times keywords occur within a page’s text. It’s tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it’s not an isolated case. The recommended repetition is 3-7 times.
Avoid spam
Don’t be tempted to use tiny or invisible text to put keywords at the beginning of your pages. Search engines define this behavior as spam and can reject your site for it.
An overview
Keywords in page text
Include at least絤 words in page text
Use keywords at the beginning of the page
Place keywords close to each other
Repeat keywords 3-7 times for every 100 words
searchenginejournal.org has developed a unique method of choosing and optimizing for the best possible keywords for each search engine. It’s available in our subscribers’ section.
Thoughts and Facts about Keyword Density
What is the right keyword density? Do all search engines like same keyword density? How to avoid keyword overstuffing penalties? All this questions are answered in this article. Moreover, you will get some additional thoughts and points over keyword theory. Get involved!
Keyword density as an optimization unit.
Keyword density is a correlation of quantity of all words on your page with quantity of keywords. Keyword density is usually expressed in percents. Read more
Thoughts and Facts about Keyword Density (part 3)
Creating a website, I usually do the following steps:
1. Idea and planning
2. Choosing keywords
3. Writing texts for site
4. Stuffing text with keywords
5. Compose site and put it to web
6. Check site (includes checking of all levels of site – HTML coding, scripting, accessibility, site navigation, optimization, checking for broken links, grammar and spell check, keyword density check, etc.)
Writing texts for a site I don’t care keywords density and keywords during this first step, because it’s easier and quicker to write a text right from your head than to refer to keywords list each time you have to write them. After writing a text I insert keywords and keyword phrases. Read more