According to the latest 2009 statistics generated by the StatCounter, a real-time detailed web statistics generator, approximately more than 90 percent of internet users in Asia and the whole world use Google as their primary search engine followed by Yahoo and MSN. Voted four times as the Most Outstanding Search Engine, Google has dominated the search engine optimization landscape for years, and their lead over Yahoo and Live Search is only getting bigger. This crawler-based search engine provides both comprehensive coverage of the web together with great relevancy and significance.

Given that Google is the search engine with the majority of the internet users market share, it is best that one’s website is optimized primarily to Google search engine ranking and standards. If the website follows Google search engine optimization, most probably it is optimized in other search engines for some search engines only mirror Google search results.

This has made companies and website owners become conscious of their Google page rank. However, with Google’s undisclosed and changing Google ranking strategy and algorithm, it is almost impossible to have a fixed or one-time website optimization. At some point, everybody thought that they have developed and come up with the perfect Google search engine optimization plan but as they progress, so did Google. Search engine optimization specialists and professionals are in continuous research and trial-and-error methods to take a hold of how to optimize and maintain their site and improve their Google ranking.

Google’s search engine optimization algorithm has been on constant development. One’s website may have a high Google search engine ranking now but not tomorrow. Google’s constant policy and algorithm changes have brought web developers in question. Before, one can change several details of their site and still keep their Google ranking, but due to changes in algorithm, one can no longer alter the background color or edit the format of the website for it may drop from its Google ranking. There are also instances when what was considered as white-hat search engine optimization techniques then, are now banned and considered black-hat by Google.

Several search engine professionals, who claim to have broken the secret of the Google algorithm, have come up with Google ranking software that can push one’s website in Google search engine ranking and increase its Google page rank. For some, these softwares may work but it is recommended for one to take into consideration the time, money, and effort to be put in these optimization techniques.

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Search Engine Optimization or SEO is the most important strategy which is employed to enhance the search engine ranking of a website and in the process helps generate traffic to a website. SEO has been an integral part of small business search engine marketing whereby a webpage can gain better position in search engine ranking. Search Engines, namely, Google, Bing, Yahoo, MSN and others follow a variety of crawling technologies and tracking methodologies to study and analyze key phrases, keywords and the key titles. The search engines also check for unique content in the websites. The content needs to be informative and keyword rich. Since, the users conduct online searches by entering specific phrases or words, analyzing the right keywords, phrases and titles for a website is one of the important things implemented in the SEO services in order to enhance the visibility of the website. As search engines tend to track new information and keywords in the websites, they are studied and tracked and consequently ranked against other sites. Search engines usually rank a website according to keyword density, number of relevant back links as well as on the basis of daily traffic ratings. There are several techniques that are employed in Google search engine optimization service and to derive the optimum result, it is better to hire a professional online marketing firm, which offers all inclusive SEO services.

A professional online marketing firm boast relative know how in SEO techniques and methodologies. The SEO experts, by using the latest tools such as Google Adword tools, Google Keyword tracker tools, link building tools, wordtracker, keyword density checker, keyword optimizing tools and more, tend to boost the website

The multitude of websites present today on the Internet made the competition for the top placement in the natural section of the search engines very fierce. So, we have to admit that it’s quite a big responsibility for Google, Yahoo, and MSN to accurately and fairly establish which 10 websites out of thousands and thousands deserve to be placed on the first page for a certain search query. Let’s imagine a simplified version of the mechanism behind the search engines: think of the Internet as a huge database that contains all websites in it. Each website is labeled as belonging to a certain industry and as responding to certain search queries or keywords, and then graded based on relevance, popularity, user friendliness, technical attributes, etc. When we perform a search query for a certain keyword, the search engines already know which thousands of websites, out of millions, are relevant and should be presented to the visitor. Then, they extract from their database those websites that were labeled as “relevant” for that search query and list them based on the grade they received for that specific keyword. This all happens in a matter of seconds. But how do the search engines establish which websites deserve the top positioning? Each search engine has its own algorithm or mathematical formula for evaluating and grading a website. The closer a website is to meeting the algorithm’s terms, the higher the rankings.



The algorithm behind the “grading” is not made public, but all major search engines provide website design and optimization guidelines for improving rankings that can put us on the right direction. Of course, the intelligent interpretation of these guidelines and the correct implementation of the solutions found is what makes the difference between two SEO companies. Search Engine Optimization is a relatively new industry that has been rapidly embraced by many self proclaimed “SEO experts”, who’ve seen in it one of those rare opportunities to get rich fast. They started to charge huge up front amounts promising the world, but in the end delivering nothing, creating a huge wave of disappointment among business owners. The reason why so many people adventured themselves in the Search Engine Optimization jungle is because everything looks simple from the outside.
Truth is that succeeding in this industry, like in any other industry, takes commitment, continuous training, permanent knowledge acquisition, and mastering all means of online communication. Actually it goes beyond that: it requires a deep understanding of the psychology of the online behavior and search patterns, careful analysis of website statistics and analytics, correct implementation of corrective actions, and creative approach of optimization strategies.



The inability of many SEO companies to deliver the promised results, which had caused huge financial loses and disappointment among business owners, created a new trend in the search optimization arena: Performance Based Search Engine Optimization or the “Pay for Results, not for Promises” approach. According to this new, revolutionary approach of the SEO, a business owner who hires the services of an SEO company to achieve top rankings in Google, Yahoo, and MSN will pay only after the promised results are delivered, and NOT before. We witness a shift in power and control between the service provider and the beneficiary of the service. Performance Based Search Engine Optimization empowers those who use the services of an SEO company, and help them be in control of their finances. This new approach of SEO has already started to filter the participants in this industry, by eliminating those companies that do not employ ethical business practices and do not posses the knowledge and expertise to deliver what they promise, and by promoting the real masters of SEO. Performance Based Search Engine Optimization works like a natural selection process, where the weak ones will be automatically self-destructed and eliminated. Nobody can survive in business if revenues do not come in if results are not delivered, the SEO company will not only be unable to record any income in its books, but will incur huge loses buy investing money in trying to implement an optimization strategy that does not work.



The benefits of the Performance Based SEO are very tangible when it comes to ROI. SEO used to be a huge investment for businesses, but used to bring back in the investors’ pockets very low returns, if any at all. SEO was in many cases a rather huge expenditure than a business investment. The difference between expense and investment stays in the ROI. A business expense can have an indirect influence on the ROI, but it is hardly measurable; this is why, in a financial sense, a business expense is considered a necessary controlled loss (think of office supplies). An investment is supposed to produce an easily measurable profit. In most cases, old SEO tactics used to have a very measurable positive impact on the ROI, but instead of doing so for the business in need of SEO, they were acting solely in the benefit of the SEO Companies. Performance Based Search Engine Optimization on the other hand, where payments are made only after the top results are achieved, became a basically no-risk investment. No results, no payment. It’s as simple as that!




The Internet is a moving target, and trying to control all variables that account for a certain ranking scenario is not a the subject of a hobby. There is no such thing as “Part Time SEO.” The Internet is a market that is open 24 hours, 7 days a week. These should be the business hours of those in charge with exposing and promoting your business on the Internet. Unless an SEO Company can ensure you 24/7 top online presence in the search engines you want for the keywords you want, you should not even consider pursuing such an adventure. It is a huge responsibility to promise top 10 rankings in Google, Yahoo, and MSN, and an SEO company that offers Performance Based Search Engine Optimization with a “Results First-Payment After” approach, should give you the confidence that that they will deliver.

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Not inevitably. If you have a buying into was the key phrase in Google that you admired at all, the game is not over yet. If the site content is directed to this subject, you can get into the seek engine Google, which rose at no cost. How? The first thing I desire to do is find out how the investment for the keyword.

A Meta recount tag permits the sheet to seek engines Google and other ones a summary of what the sheet is about. While a tag name may be a few words or a phrase, a sheet recounts Meta tag to be a judgment or two or a short paragraph. A Google Webmaster device supplies section specific content investigation and inquire for all the Meta description tags which are either too short, long or double on some events (the same data is furthermore indicated for name tags).

Navigation is very important for Google search engine optimization

Sailing on a website is significant to help visitors quickly find the content they desire. It can also help search engines understand what the content of the webmaster conceives are important. While Goggles search outcomes are very resolute on a page level, Google furthermore likes to have a concept of the function of a edge which plays in the overall image of the site.

High-level analysis is possible via Google Analytics and Website Optimizer

If you have advanced the crawling and indexing your site with Google Webmaster Tools or other services, your likely curious about the traffic from your site. world wide web programs like Google Analytics to better realize how users act on your site arrive to notice the most popular content on your site to assess the impact of the optimizations you do on your website eventually, Google offers a device called Google Website Optimizer, which allows you to experiment to find it on the sheet changes will make the best alteration rates for tourists.

This in combination with Google Analytics and Google Webmaster devices (see our video on utilizing the Google Trifecta) is a mighty way to start to advance your site.

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How SEO for Google can increase website traffic.

To understand how this can happen you first need to understand search.

This is a search page. A searcher enters “keywords” into a search field. When the searcher hits the search button, a page is displayed called the search results page. And here is a search results page.

Your website traffic will increase when it is found here.

There are 2 ways to get your website listed on a search results page.

1.) PPC – you place an ad with Google. You pay Google every time someone clicks on your listing.

2.) Organic results – your website is optimized using SEO best practices. You do not pay Google to be listed.

PPC ads are located on the top of the results page and on the right hand side of the page and organic results are listed below the top PPC ads and on the left hand side of the page.

Website Ranking Highlights

•Number of results indexed

•Displays top 10 results

•search ranking | this is your websites organic placement for a specific or exact keyword phrase

To get website traffic from Google, your website needs to be displayed on the results page so the searcher can click through to your website.

PPC or Pay Per Click VS SEO or Organic Listings – Pros and Cons

ORGANIC: takes time to optimize your website for competitive keyword search rankings

PPC: your website can instantly be displayed on a search result page as long as you are willing to pay higher then others

ORGANIC: because SEO comprises of numerous factors development is harder – SEO is constantly changing therefore you must continuously be optimizing

PPC: the development time mainly consists of writing an ad

ORGANIC: your website can rank and be displayed on a search results page for numerous related keyword phrases

PPC: your website listing is displayed for specific keyword phrases you bid on

ORGANIC: overtime you pay less for your search results rankings – most SEO consultants charge a flat monthly rate

PPC: overtime you pay more for your website listing – the amount you pay is determined by how much others are willing to pay for the keywords phrases you are bidding on

ORGANIC: once a top an organic ranking is accomplished it can last

PPC: once you have reached your budget, your ad or website listing is removed

Interesting Stats:

2010 PPC Spend Billion – received about 15% of clicks

2010 SEO Spend Billion – received about 85% of clicks

Now that you understand a search engine results page… next let’s learn what determines the results that are displayed.

Search engines crawl the web. The task of crawling is performed by software, called a bot or a spider . After a website page is crawled, it is indexed. The indexed pages are stored in a giant database, from where it can be retrieved later. However, just because your website has been crawled and indexed does NOT MEAN it will appear on a search results page.

When a keyword search is preformed, search engines process it – by comparing the keyword in the search request with the indexed pages in the database. Since it is likely the search engine has millions of pages containing the keyword phrase, they start calculating the relevancy of each of the pages in its index to the keyword search.

How Google and others determine your search ranking placement is based on their own proprietary algorithm. It is widely known that there are over 200 different factors an algorithm looks for. On top of that they are constantly change their algorithms.

The last step in the search engine activity is retrieving the results. Basically, this is displaying the endless pages that are sorted from the most worthy, to the least worthy. This process determines your websites search results ranking or placement.

So how can you improve your search ranking and thus your website traffic?

The first thing you need to know, is that search engines are not humans. Humans and search engines view website differently. And although technology advances rapidly, search engines do not see the look and feel of a website. This is SEOGoogleGuru.com’s home page. This is what a searcher will see when they land on this page.

This is the same page… but this is what Google sees when the Google spider visits SEOGoogleGuru.com. Because spiders read the coding behind the website, your website coding needs to be “search engine optimized” to properly communicate with the spider. The good news? You do not need to be a website coder to communicate well with the spiders. Today website coding is created based on your content management system and resources within your system that finally generate the code on each and every page on your website. However, you did need to know SEO best practices.

Website Traffic – Insider Tips

When your website is properly optimized your ability to communicate is enhanced. You want your website and the Google spider to become best friends.

I do not know about you, but I am very selective with my friendships and relationships. The best friendships I have been fortunate in my life to have, have developed over time. Communication, trust, originality and personality are all traits that ultimately determine the level of my friendships.

There are many factors that will determine the strength of your websites relationship with Google. If you want the biggest reward… a prominent search engine ranking on it’s search results page, your website must communicate and deliver a level of trust as soon as possible.

How well your website communicates will ultimately determine:

•how often will the spider return to your website. The more frequently it returns the more opportunities you have to demonstrate your value and continue the relationship.
•what impression your website have with Google. First impressions are important as well as ongoing impressions.


•if it will want to continue the relationship.

When the spider visits your website… you have a limited amount of time to communicate and adopt an ongoing relationship.

Not only does Google provide a substantial vehicle for website traffic, they also provides tools to help you monitor and improve your search engine rankings.

Here are some extra tips to increase website traffic…

1.) Analytics – by adding some code to your website you can analyze your website traffic and make educated changes according to real data. Most people simply view the number of visitors in their analytics but buried in all of those numbers are powerful statistics and actionable information.

2.) Webmaster Tools –again, by adding some code to your website you can use these tools to set up specific site configurations, observe Google’s information it has about your website and view recommendations.

Other important website traffic info to help you communicate with the spiders:

Page titles – each page needs its own – properly optimized

Meta descriptions – unique and opportunity to increase click through rates

Content – unique – relevant – fresh

Image Optimization

And last but not least (drum roll please!)… the single most important way to increase website traffic is…

Keywords!

Increase website traffic by understanding how your prospects search aka keyword analysis and then optimize your website based on findings. How do they search? What search phrases do they use? To gain the most targeted traffic to your website… you need to know this.

If you do not know the exact keywords searched for… how can you optimize your page titles, meta descriptions, content etc.? Every piece of content you add online including the content on your website, blog posts, videos, slide shows, power points, press releases to name a few need to be optimized based on specific keyword terms or phrases.

Website Traffic – The Social Media Method

Facebook + Twitter + YouTube = SEO. Today, social media and search engine optimization are connected. The number of facebook links, facebook shares, re-tweets and brand mentions all impact your websites popularity and search ranking.

it is “real time”
can now show up on a search results page
requires involvement
increase website traffic

One of the questions I am often asked is… which social media platforms should my company participate in? The answer is simple. You need to be where your prospects are.

FaceBook, Twitter and YouTube my top 3 recommendations in general, but each marketplace is different.

Good Social Media rules to follow:

1.) do not spread your social media efforts to thin. You cannot be everywhere and put in the time to be effective.

2.) Remember to provide value. Do not focus on you. Become transparent. Concentrate your efforts on solving problems and helping your prospects.

2.) Social Media is a great vehicle to generate traffic back to your website.

Social Media Advantages:

1.) Become the authority in your marketplace or industry

2.) become the go to resource

3.) have conversations!

4.) gain links to your website

5.) reach a massive amount of people

6.) drive traffic back to your website!

While search engines are complicated and constantly changing, there is no doubt they can drive a massive amount of traffic to your website. Social media will help with your SEO efforts.

There are no short cuts. To obtain a top search ranking for relevant keyword search phrases your website needs to be better optimized then any website that is ranked ahead of yours.

A website SEO audit is a great vehicle to uncover website search ranking problems you may not be aware of and can provide you with website traffic recommendations to increase and improve your profits.

Take action! Your website traffic will not increase unless you do something to make it happen.

 Do you have website traffic questions? Go here to the site ranking FAQ section to get personal answers by the SEO Google Guru, Randi Thornton.

How have you increased website traffic? How did your company ROI improve? Did you decrease other expensive marketing dollars that no longer delivered an impact on our bottom line (old ones such as newspaper ads or phone book yellow page listings)?

There is of course other ways to generate website traffic, one of the ways to do this is by using free Google tools. One of those tools is “Google Insights” First of all, type the these two words into your web browser and you should be able to see a link Google insights for search. Click on this link and you should be taken directly to the tool. This is a keyword research tool which gives you world wide statistics on almost every keyword you can think of for the past seven or eight years

Lets say you have a website that is called “Best Karaoke Songs” and you are promoting a product like karaoke software. I want you to type the keyword “professional karaoke software” into the tool and see what results come up. We can see that the keyword peeks in the Months leading up to Christmas. You may ask why does it peek at Christmas, simple answer is everybody likes to sing karaoke at Christmas. You can also see that from the regional interest that it has been mostly searched for by people living in the United States.

Now that we have used our free tool, what we need to do next is try and turn our keyword into targeted traffic. First of all we know that people are searching for our keyword round Christmas time, so you want to come up with ideas of using this information, IE with article marketing built around the keyword, a Google AdWords campaign around Christmas time using the keyword in that campaign with I highly optimised landing page and a good keyword density to keep our cost per click down, meaning your keyword in the title, first paragraph and then add your keyword about 3% throughout the rest of your landing page. This is just an example and depending on your niche it is highly likely the results will be different every time.

As I am sure you are aware this is just one of many free Google tools to generate website traffic, but as my example above shows it can be a very powerful way of generating targeted leads to your web page, and we all know that targeted leads means Sales.

Here, the new features of Google are actually not soon new as they may seem at first. The search engine had Yahoo! several years ago a similar feature for real-time search with the name Yahoo! Instant Search, which acceptance was set back due to lack of (seo.at reported ), and in January 2009, the search engine MelZoo already have a preview of websites disposal. Old hats, then?

Apart from the fact that the ideas are not new … this way that Google is of course a much longer range so these two search engines together and has the Internet affinity has significantly increased among users in recent years, raises the question: How are the two latest features of Google in the search behavior and usage patterns of users and consequently also on the online marketing industry?

Of course, these questions can not yet be fully determined as it gets here on the long-term acceptance of users. If these features in the coming weeks and months to feel useful, it will come in the Internet marketing industry for one or another change in strategy (have to). But it is clear now that the new features, many website owners, especially those behind the first 5 positions are clearly cost of traffic will be. On the one hand, by the instant search and the other by the preview function, for he who has found in the first two or three goals already this supposedly matching result, will no longer fight the other places 5-10 or even the next few pages.

During the current user without preview function to find clicks several results to see whether it might act to the page containing the desired information, he can click many of the results then no longer, so the traffic will inevitably fall on many pages expected. My concern is even then, that sites with unsightly and discrete design particularly strong among them unfortunately, because often the first impression counts, without the motto “An ugly site can not have any relevant content.” – But this is a mistake often. What may be so for the average user could be useful and could be developed for online marketers in the future provide a slight headache.

“Large Internet companies like Google, Yahoo and MSN offer their services for free. Moreover, are they used by Islamist organizations, “according to a recent study by the U.S. non-governmental organization Middle East Media Research Institute (MEMRI).

The authors refer, among other things on blogs like Kjawd.blogspot.com, which are stored by Google on mainframes. There, now in Iraq, Jordanian Islamist Abu Musab killed al-Zarqawi should be celebrated.

At Yahoo, there was a forum whose members are proponents of jihad in Iraq as seen. Also on MSN Islamists are active . There exists a page that is led by a Hezbollah-affiliated group. Disseminated would include the words of the fanatical Hibsollah leaders Hassan Nasrallah.

In addition to the services of the Internet giant to use the extremists, many small U.S. companies, so-called Hoster. These provide mainframe capacity, on which complete Web sites are stored. Among the “clients” are the terrorist organizations Asaeb Al-Iraq, the Jaysh Al-Mujahideen and the Islamic Jihad organization in Palestine .

Great danger for the Western States
The authors see the Internet site a major threat to western countries. “The rise of Islamism and jihadi organizations in recent years without the reach, not the influence and the power of the Internet to imagine,” the MEMRI. The websites have in the past, many terrorists in the U.S. and Europe to the inspiration for their attacks or even tools provided. These include such instructions for so-called dirty bombs. “It must be emphasized that Western Internet companies usually do not know that they provide their services to extremists,” said the authors.

The MEMRI informed in the past week, members of Congress on the results of the study. The organization is now demanding that extremist Web sites and regularly monitors the Internet company to be informed. Also called the action against MEMRI provider, if not the extremist offerings should remove.

Link building is the most important part of search engine optimization activity targeting the Google search engine. As an overview, this search engine relies on links to determine the reputation of the page. This is analogous to citations in the world of scientific or academic papers. A single quality and relevant link from a trusted and authoritative source is equivalent to thousands of low-quality and irrelevant links.

It is common sense that links from these types of sources are desirable because they are powerful. Sources of such links speak with authority and are popular and expert in their own fields. Therefore if you get references from these types of documents, there is something in your work that catches their attention, and in the long run, you may become trusted and authoritative also.

For example, in the scientific or academic environment, scientists and scholars often cite each other in research papers, to give reference or acknowledge a certain source. Of course, the more trusted and authoritative the source, the higher the number of citations it receives from other published scientific or academic works.

One example of this is Albert Einstein’s paper on the Theory of Relativity, where Einstein cited Isaac Newton’s Universal Laws of Gravitation. The same concept works when applied to the online world. Quality documents are referenced by other quality and relevant documents.

Larry Page and Sergey Brin, researchers from Stanford University, translated this very simple analogy of finding quality documents in the academic world into an application in the online world, resulting in the birth of Google and its algorithm: Page rank. Google then leads the multi-billion dollar search industry that still remains strong even today (2009).

This article aims to educate the search engine optimization community as to what particular qualities or factors the search engines used to rate the quality of the linking page in assessing back links.

Page Quality Factors for Link Building – Relevance of the page:

Do not get me wrong, but if you like to get quality links, you must get them from a related web page. Why? Google (and other search engines such as Yahoo and MSN) aims at giving its users a satisfying search experience on the web, and as we all know, the web is powered by hyperlinks.

If certain documents on a certain topic are linking out to irrelevant documents, this can result in a poor user experience. This is because the flow of thoughts and knowledge is being cut off. Sometimes a visitor will need to look at several web pages to be convinced and feel confident of the knowledge acquired from them. Below is a simple diagram of a web surfer’s learning process for a certain topic in which he or she is interested:

It starts when a web surfer likes to find information about Topic “X.” If the user does not have any bookmarked pages to look for that information, he/she will use the Google search engines to look for the relevant topic.

When search engines give the most relevant search results, the web surfer will click on that link from the search results page and then start reading. Now if the web surfer finds that information to be insufficient, he or she will look for relevant information by clicking on the most relevant link that matches his or her query.

What is the lesson? If Google does not evaluate links in terms of relevance, it will tend to return pages that are neither referenced from related sources nor linking out to related websites. This will not return the most relevant pages, which will affect the user’s experience.

The relevance of the page is therefore the most important inbound linking factor. It directly relates to the user’s satisfaction level. The user does not have any SEO knowledge to assess whether the page is an authority, but he does read the content and decide if it answers the query.

It makes sense that the relevance of the page will surely get a high rating in Google’s algorithm. Again, beware of paid posts and paid links, as you can easily get links from relevant pages by means of sponsorship. Organic links from related pages get referenced naturally. This means that the link itself is part of the web page’s content. Without it, the document cannot stand by itself.

This is an easy distinction between paid and organic links. It is possible to comprehend and read the page’s content without the paid or advertisement links. But it is impossible to thoroughly understand the page’s content without the organic links supporting it.

Page Quality Factors for Link Building – Number of links on the page:

Of course, if a certain relevant page links out to a single page (no other external links to other domains can be found on the page), then that target page must be of absolute importance. If a certain document links out to several web pages, then the location of the links on the linking page itself determines the importance and value of that link. If the link appears on a prominent part of the web page, it’s more important than one that appears in the footer section. If a link appears in the page’s content itself, it is more valuable than one that appears in the sidebar or navigation.

A spammy link page, like that of a link farm or low quality directory, consists of hundreds or thousands of links on the page. This is because this type of page exists not to satisfy users, but just for search engine purposes. As a result, this type of link is awarded zero value by Google search engines. If you get links from these types of sources, they are useless and a waste of time.

If you completely understand the mathematics behind Page Rank, you will be amazed; if a certain page has fewer external links, then the link density is very high, and this means it carries more Page Rank weight.

Google Page Rank, as the patent suggests, is a measure of the importance of the page. It is used to assess the quality of a linking page, when combined with content relevance factors as discussed above.

For example if we were to design a link algorithm to evaluate page relevance and importance, then it might be:

Rating of Page Rank (importance): 1 to 10 (where 1 is least importance and 10 to absolute importance)

Rating of Page Relevance (content): 1 to 10 (where 1 is least relevance and 10 is a perfect match for the query)

Then the relevance rating based on these two factors might be:

Relevance rating = Page Rank x Page Relevance

As we expect, quality related documents are rated by both page importance and relevance. It is a clear objective for search engines to return a page that is both important and relevant.

Page Quality Factors for Link Building – Trust and authority of the domain:

As we have previously discussed, links from trusted and authoritative websites will get a higher value in search engines algorithm. But why?

Search engines believe that experience is the best teacher, so if a certain website has been in existence for a long time (old domain), the knowledge and expertise it displays in that specific topic is very solid and profound when compared to young domains. But an old domain alone does not equal a site with trust and authority. The domain should also be highly referenced by other sources. To measure this quantitatively is to directly see the Page Rank of the home page.

Page Rank is also the measure of the incoming links to the page. The higher the number of links, the higher the Page Rank will be. Or if a certain domain is being referenced by high Page Rank domains, it will also get a higher Page Rank through its very nature (a link from an important page will make your page important also).

Other factors associated with trusted and authoritative websites, aside from domain Page Rank and age of domain, include the size of the domain. Frequently updating a certain domain will make the website grow bigger with each update, so after years of existence the website will become very big and will be able to provide lots of useful information.

Summary of the overall desirable factors in a link:

To sum up, below are the most important factors for which major search engines (Google in particular) will give a higher rating pertaining to the quality of the link:

1. Relevance of the page – Links from a relevant page help both search engines and users find the information they need.

2. Number of links in the page – A lower number of links ensures that the link itself is more important and become an indispensable part of the content.

3. Trust and authority of the domain – Links from expert sites mean that your website is deemed important and contains highly valued content. A vote from important sites will also make your site important and be valued by search engines.

Mathematically it can be:

Inbound link rating = (Relevance of the page x Trust/Authority factor of the domain)/ (Number of links on the page)

If you are doing link building, go for these types of links. It is not as easy as it sound, because you must pass their content quality standards. Good luck!

Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.
E-mail marketing:

E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.
Marketing “White Paper” :

The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer’s contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.
Blog Marketing :
From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines, therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite “your content.