1. HARO: Help a Reporter Out (HARO) is an online platform used by bloggers, PR professionals, journalists, and writers to find sources for news pieces. Twice per day, HARO sends an email to registered individuals. The email contains HARO queries that relate to people’s specific preferences—information that can be narrowed down upon registering for HARO.

But how does HARO work to increase blog traffic? Let’s say you have a business blog and are searching HARO for guest blogging opportunities based on your industry. You may come across a particular query that piques your interest, one requesting guest bloggers.

You can then send a response to the individual who posted the query, asking if you could be a guest blogger. If the query writer agrees, then you have just landed a guest blogging opportunity!

When your guest blog is published on the query writer’s blog, you gain exposure to a completely new market. The query writer’s blog readers can then visit your blog after viewing the guest post.

Another way HARO can help increase your blog traffic is if you submit your own query, requesting guest bloggers for an upcoming series on your blog. When you submit a query, you categorize it so that only individuals interested in that particular topic will stumble across your query. So, if you had a travel blog and wanted to find guest bloggers to participate in a blog series on European Travel Providers, you might create a query on HARO requesting guest bloggers in the travel industry.

Inside your query, you can put the link to your blog, directing interested travel bloggers to your site to see if they’re interested in guest blogging.

2. Icon or Page Tab on website: If you have a blog and don’t have a link or button on your website directing site visitors to visit the blog, you’re missing a huge opportunity to increase blog traffic. We suggest making a tab in your navigation menu for your blog, placing a link to the blog as a subpage of a tab, or adding a blog button somewhere obvious on your website. We’re currently having our website redone, and we have a link to our blog on our homepage, inside several interior pages, and in our website navigation menu as its own tab.

Website visitors might not know that you have a blog, which is why it’s essential that you make it obvious to them that you have additional resources for them to browse through. They’ll be more likely to visit your blog and see you as an expert in your industry. And who knows? You may receive new customers thanks to your blog.

3. Ticker on website: If your blog is a large part of your online marketing strategy, then you may want to consider adding a blog ticker to your homepage or an interior page of your website. For those of you who are unaware of what a blog ticker is, it’s essentially a newsfeed that pulls in recent blog posts. Whenever you publish a new post, a link to the post automatically feeds into your blog ticker on your website, updating in real time.

Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand.  Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.



Related Website Traffic Tools Articles

If you have a website or are thinking of starting one to earn extra home income, it will be in your best interest to understand how to promote your site, gain a wide presence on the web, all to bring massive traffic to it. The more people you get on your site, the more profits you will see. Successful internet marketers use a number of traffic generating techniques to drive targeted traffic to their websites and blogs, strategies that we all can use with great results. Simply put, you need to find your target audience and get them to click onto your site. There are many internet marketing strategies that can be used, but I want to share a few techniques that have more than tripled my website hits in only a few short months.

Publishing Content – Nothing drive traffic for free like fresh content placed in the right areas online. The internet is a huge bank of information, and when you contribute to that information, you can access a world of free website traffic. Article marketing is an very effective way to publish your content to online article directories and drive more visitors to your own sites. You can also publish quality content on blogs, websites, and forums that allow user feedback. Spreading fresh, quality, keyword rich content on the web will give you a greater web presence.. and a lot more free traffic.

Networking Online – Social media has become a huge promotional arena for many business owners, entrepreneurs, and online money makers. Social networking sites like MySpace, Facebook, and twitter have made it easy for marketers to create their own communities and large groups of targeted individuals. My favorite is Twitter. Within a week I was able to get thousands of followers with a number of accounts and drive some great traffic. Keep in mind that keywords will help you get more recognition and more followers.

Traffic from Search Sites – Mastering search engine optimization is a powerful way of generating traffic to your site for free automatically. The real basics for generating web site traffic from the search engines are content and key phrases. The more keyword rich content that you have on your website, the more possibilities there are for your site to get listed, ranked, and sent traffic from the engines. Getting your content noticed is also crucial, and can easily be done by securing a few quality inbound links. For anyone who really wants to earn extra home business income with a website or blog, search engine optimization is an area that should be given much attention.

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Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.
E-mail marketing:

E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.
Marketing “White Paper” :

The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer’s contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.
Blog Marketing :
From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines, therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite “your content.