Successful Search engine optimization

SEO is an acronym for “Search Engine Optimizer” or “search engine optimizer” or optimized for search engines. The decision to hire an SEO is an important decision that can potentially improve your site and help you save time, but may also risk damage to your site and your reputation. Make sure you understand what are the advantages and the potential damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Consideration of the content or structure of the site
• Technical advice on the development of the site, such as hosting, redirects, error pages, using JavaScript
• Content development
• Management of commercial development arising from online campaigns
• Keyword search
• SEO training
• Experience in specific geographic areas and markets.

Please note that the search results page includes Google’s organic search results and often paid advertisement (also known as “Sponsored Links”). Advertising with Google will have no effect on the presence of your site in our search results. Google never accepts money to include or rank sites in their search results. In addition, to be included in the organic search results of Google there is no payment. Free resources such as Webmaster Tools , the official Webmaster Central blog and our discussion forums can provide a wealth of information on how to optimize your site for organic search. Many of these free resources and information on paid search, are available in the Google Webmaster Central .

Before you start looking for an SEO, you should become a consumer expert, familiar with the search engines and understand how they work. We recommend starting here:

• Webmaster Guidelines Google
• Google 101: How Google crawls, indexes and serves the web sites.

If you’re planning to use the services of an SEO, the earlier the better. One of the best times to begin to engage the services of an SEO is an update to coincide with the design of the site or launching a new site. In this way, you and your SEO can ensure that your site will have a design that facilitates scanning by search engines. However, a good SEO can also help improve an existing site.

Among the questions to ask an SEO include:

• Can you show me examples of work you have done previously and show me some cases of successful optimizations?
• Follow the webmaster guidelines of Google?
• Do you offer online marketing services or advice to complement your organic search business?
• What kind of results do you expect to get and in what timeframe? How do you measure your success?
• What’s your experience in my industry?
• What’s your experience in my country / in my city?
• What are your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How do I communicate with you? I am informed of all changes to my site and I provide detailed information about your recommendations and the reasoning behind them?

Despite SEOs can provide a useful service for their customers, some rogue SEO have brought disrepute to the whole profession with their overly aggressive marketing efforts and attempts to unfairly manipulate search engine results. Practices that violate our guidelines may result in an adverse change in the presence of your site on Google or even the removal from our index. Here are some things to consider:

Be wary of SEO agencies and consultant’s websites that send unsolicited emails.

Amazingly, we get spam email:
“Gent. Google. It,
After careful consideration of your website and noticed that you are not present in most of the major search engines and directories … ”

Reserve for unsolicited email about search engines the same skepticism for the emails that advertise pills can you do for “burn fat at night” or requests to help transfer funds deposed dictators. No one can guarantee the achievement of the first position in Google results.

Beware of SEOs that claim to guarantee rankings, which claim to have a “special relationship” with Google, or advertise ‘”priority submit” to Google. No priority submits for Google. The only way to report a site to Google directly is through this page Add URL or by sending a Sitemap , the things you can do yourself without having to pay anything. Be careful if a company is secretive or will not clearly explain their intent.

Ask for explanations if something is not clear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or domains “disposable”, the site could be removed from Google’s index. Ultimately, you are responsible for the actions of the companies in which you can serve, then you should know how they intend to “improve” your site. If an SEO has access to your FTP server, companies will be available to provide explanations of any changes to the site.

Never insert a link to an SEO.
Beware of SEOs that claim about the effect of the link “Free for all”, which apply strategies such as link schemes to increase the visibility or submitting your site to thousands of search engines. In general, it is useless exercises that do not impact your ranking in the results of major search engines, at least not in terms of benefit to you.

Choose wisely.
While you consider whether an SEO, you should do some research on his behalf. Google is a great tool for this type of research. You may also see some articles that warn about the behavior of SEO, such as that on a particularly aggressive SEO available at: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html . Google does not comment specific, but has encountered firms calling themselves SEOs who practiced commercial strategies clearly unacceptable. Be careful.
See where they end up your money.

Google never sells better ranking in search results a site, several other search engines combine results based on cost per click to other cost-per-inclusion in the regular search results on the Web Some SEOs will promise to rank you highly in the engines research, but actually refer to the advertising section and not the search results. Some SEOs will even change their bids in real time to create the illusion of being able to control other search engines and chose to conquer space. This scam does not work with Google because our advertising is clearly labeled and separated from the search results, but ask any SEO you’re considering which fees apply for permanent inclusion and which temporary advertising.

What are the most common abuses a website owner might encounter? A common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on behalf of a client. However, if the relationship sours, the SEO may point the domain to a different site or even the site of a competitor. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another trick is to place illegal doorway “pages loaded with keywords on a client’s site. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. However, the most insidious is that these doorway pages often contain hidden links to other clients of the SEO. Such doorway pages reduce the link popularity of the site and route it to the SEO and its other clients, including sites dealing with offensive or illegal.
What are other warning signs?

If you’re dealing with an SEO rogue, there are some possible warning signs that you may notice. What we propose is not an exhaustive list, so if in doubt, trust your instincts. Feel free to walk away if the SEO:

• Owns shadow domains
• Puts links to its other clients on doorway pages
• Offers to sell keywords in the address bar
• Does not distinguish between actual search results and ads that appear in the pages of search results
• Guarantees ranking, but only at long sentences and obscure, the keywords that you would get anyway
• Operates with multiple aliases or falsified WHOIS info
• Gets traffic from search engines ‘false’, spy ware, or scum ware
• Has had domains removed from Google’s index or is not listed in Google