Links reciprocal
Links reciprocal principle is very simple: you link to other recourse (page), and this recourse gives you the reciprocal link.
There are still some details, which I usually pay attention to when reciprocating links. Most of all it’s the links amount on page, from which the link is given to me. Their amount can’t exceed 100, in other case the weight which is delivered with such link, will be too small.
The second thing I pay attention to is the recourse theme. Semi-theme sites linking to you are giving your site extra relevancy increasing link popularity much better that non-related links do.
The third thing is the actual weight of the page, from which the link will be given to my page. Usually the weight is defined by the amount of backwards this page has and by its PageRank. Of course, it would be more pleasant to exchange links with pages, which are heavier, but this happens rarely. That’s why the ideal variant of such reciprocation can be the scheme 2 on 2, 3 on 3, 4 on 4 and so on. It is clear, it is very important that the page, you exchange links with, is cashed by Google, Yahoo and other search engines.
It gives some guarantees that the page, you exchange links with is not banned at least. Of course, don’t forget to check, whether a link to your page is direct, i.e. of http://www.searchenginejournal.org/ type, but not click.cgi?site=http://www.searchenginejournal.org . Such links are not always right interpreted by the search robots and it can nullify all the efforts concerning links reciprocal.
All mentioned above can be used in practice. So section Friends at Uptimebot.com site offers to place your link in thematic section of catalogue, it is clear the links reciprocal is needed. You can also take part in the site rating by categories on pages of Top100categories or Topnemo.com counters.
Both these counters, after you’ll set their code on your pages, will give you a couple of relevant links to your page.
