Interesting: Yahoo is Researching “Intelligent” Ads

Yahoo! is currently working on a research of “intelligent” ads that will appear on site according to surfers’ behavior. This research is performed with help of Revenue Science corp and targeted to make even more sense of targeted ads than current Google page context ads do.

This means that Yahoo! ads will be displayed according to user searching behavior – user searches and site visits. This will combine powers of contextual and targeted advertisement and can make really good results.

If Yahoo! will be successive in their research, this may create even more profitable service than Google offers today.