Free link exchange

For increase of page popularity in search engines, it is necessary that more pages will link to yours. It’s a common truth for most of search engines.

All leading search engines work on the principle of reference ranking, what means that the more references are there to your page the more important (and thus better ranked) your page will be. One thing, which we must admit is that not all links to your resource can be equally useful. Relevant (thematic) links to your recourse are important most of all. So, for example, a link from the page about mobile phones can’t be useful for a page about kids’ food. Such reference of course will increase weight (pagerank) of a page, but won’t significantly influence on page’s ranking your are interested in.

If to consider relevant link exchange, first of all, it is necessary to pay attention to site catalogues, for example Friendly sites at searchenginejournal.org. Such catalogue has many sub-categories and you can place your link in releavnt category. Catalogue requests backward link, but usually such links from your site to the popular Internet resources only increase your site popularity.

Counters and site ratings are very convenient and useful too. But consider only those, which have thematic ratings and Top100 pages on their sites. As an example of such site can be Top100categories.com. After adding the counter to your page you are on relevant pages of Top100 rating, as, for example, searchenginejournal.org presents on resources rating pages for webmasters relevant for this site. There are a lot of such resources in Internet, the main thing is to know how to search them. I’ll suggest the principle which can do you a favor. You know your competitors for sure. Using the technical queries to such search engines as Google and Yahoo you can recognize backward links of your competitors. And knowing where links to your competitors’ pages are from, you can write to webmasters of these sites and arrange about mutually beneficial relevant link exchange.