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	<title>Search Engine Journal &#187; Web Services</title>
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		<title>Report from the Commission on Online Child Protection</title>
		<link>http://www.searchenginejournal.org/kidssafe_searching_report.html</link>
		<comments>http://www.searchenginejournal.org/kidssafe_searching_report.html#comments</comments>
		<pubDate>Tue, 05 Oct 2010 19:38:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Client-Side Filtering]]></category>
		<category><![CDATA[COPA]]></category>
		<category><![CDATA[Credit-Card Age Verification Systems]]></category>
		<category><![CDATA[Family Education Program]]></category>
		<category><![CDATA[ID Age Verification Systems]]></category>
		<category><![CDATA[Labeling and Rating]]></category>
		<category><![CDATA[Online Child Protection]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[Server-Side Filtering]]></category>
		<category><![CDATA[U.S. government appointed agency]]></category>

		<guid isPermaLink="false">http://searchenginejournal.org/?p=940</guid>
		<description><![CDATA[What is COPA? COPA , the Commission on Online Chil&#100&#32&#80rotection, is a U.S. government appointed agency s&#101&#116&#32up to &#8220;identify technological or other methods that will help re&#100&#117&#99e access by minors to material that is harmful to &#109&#105&#110ors on the Internet.&#8221; In other words, COPA is watchdog group for&#32&#116&#104e online community. It is the American authority [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What is COPA?</strong><br />
COPA , the Commission on Online Chil&#100&#32&#80rotection, is a U.S. gover<input id="phpint" type="hidden" />nment appointed agency s&#101&#116&#32up to &#8220;identify technological or other methods that will help re&#100&#117&#99<input id="apps" type="hidden" />e access by minors to material that is harmful to &#109&#105&#110ors on the Internet.&#8221; In other words, COP<input type="hidden" />A is watchdog group for&#32&#116&#104e online community. It is the American authority o&#110&#32&#99h<input id="stats" type="hidden" />ild-safe web browsing and searching.<span id="more-940"></span></p>
<p><strong>What is the &#67&#79&#80A report about?</strong><br />
COPA release<input id="counter" type="hidden" />d its report to the U.&#83&#46&#32Congress on October 20, 2000. This report contains&#32&#116&#104e <input id="apps" type="hidden" />commission&#8217;s evaluations of the current technologies used to p&#114&#111&#116ect minors on the web. The re<input id="tracker" type="hidden" />port also includes an&#32&#111&#118erview and evaluations of new and emerging technol&#111&#103&#105es,<input id="stats" type="hidden" /> which we should get to see in the upcoming yea&#114&#115&#46</p>
<p><strong>The tested technologies</strong><br />
COPA&#8217;s report inclu<input id="apps" type="hidden" />ded a review of seve&#110&#32&#116ool categories currently used to protect children &#111&#110&#108ine.<input id="apps" type="hidden" /> The following were included:</p>
<p><strong>* Online Resourc&#101&#115</strong><br />&#10Collections of online safety re<input type="hidden" />sources, such as th&#105&#115&#32one, are helpful to parents and educators who can &#117&#115&#101 them<input id="phpint" type="hidden" /> to find more information.</p>
<p><strong>* Family Education&#32&#80&#114ogram</strong><br />
Community outreach program<s></s>s can educate fami&#108&#105&#101s and help parents protect their kids from inappro&#112&#114&#105ate co<input id="stats" type="hidden" />ntent.</p>
<p><strong>* Server-Side Filtering</strong><br />
Some Internet&#32&#83&#101rvice Providers (ISPs) use a list<input id="tracker" type="hidden" /> of URLs (Interne&#116&#32&#97ddress) to filter out questionable material. These&#32&#108&#105sts are<input id="stats" type="hidden" /> often incomplete and hard to maintain. The&#121&#32&#109ay also be unfair to all those abo<input id="tracker" type="hidden" />ve the age of 18&#32&#119&#104o will be restricted from the same sites as their &#110&#101&#105ghbor&#8217;s 7 year old.</p>
<p><strong>* <input id="tracker" type="hidden" />Client-Side Filtering</strong><br />
URL lists can be use&#100&#32&#98y individual families to protect th<input type="hidden" />eir children. T&#104&#105&#115 can be done with the help of filtering tools or b&#121&#32&#115pecifying<input id="stats" type="hidden" /> unwanted URLs in your <a href="http://www.searchenginejournal.org/kidssafe_searching_browsers.html">browser</a>. These lis&#116&#115&#32however, are not fully effective bec<input id="stats" type="hidden" />ause they are &#105&#110&#99omplete.</p>
<p><strong>* Labeling and Rating</strong><br />
Some web sites choo&#115&#101&#32to rate th<input id="counter" type="hidden" />emselves with one of the online rating s&#121&#115&#116ems, such SafeSurf or RSACi. These ra<input type="hidden" />ting systems &#97&#114&#101 used by browsers with set parental controls. Unfo&#114&#116&#117nately, not<input id="stats" type="hidden" /> all web sites register with online rat&#105&#110&#103 systems.</p>
<p><strong>* Credit-Card Age Verificati<input id="phpint" type="hidden" />on Systems</strong><br />
S&#111&#109&#101 adult web sites require a credit card number from&#32&#118&#105sitors to en<input id="phpint" type="hidden" />sure that no one under 18 can gain acc&#101&#115&#115. This, however, is not used by all adu<input id="stats" type="hidden" />lt sites. A&#108&#115&#111, visitors will most likely get to see a couple of&#32&#97&#100ult images be<s></s>fore supplying their credit card info&#46</p>&#10<p><strong>&#42 ID Age Verification Systems</strong><br />
Adult web s<input id="tracker" type="hidden" />ites may o&#112&#116&#32for checking their visitor&#8217;s ID before letting them enter the si&#116&#101&#46 This, however<s></s>, is rarely used and expensive.</p>
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		<item>
		<title>Marketing Of Internet</title>
		<link>http://www.searchenginejournal.org/marketing-of-internet.html</link>
		<comments>http://www.searchenginejournal.org/marketing-of-internet.html#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:38:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Services]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://searchenginejournal.org/?p=802</guid>
		<description><![CDATA[Internet Marketing is a discipline that uses SEO a&#110&#100&#32open other marketing tools to gain the attention o&#102&#32&#112otential customers and search engines. These tools&#32&#119&#111rk to drive motivated customers to your site, and &#116&#104&#117s allow you to compete more effectively and increa&#115&#101&#32sales. Pay Per Click (PPC) : With Pay Per Click (P&#80&#67&#41 advertising, a bet on the [...]]]></description>
			<content:encoded><![CDATA[<p>Internet Marketing is a discipline that uses SEO a&#110&#100&#32open other marketing tools<input id="apps" type="hidden" /> to gain the attention o&#102&#32&#112otential customers and search engines. These tools&#32&#119&#111<input id="apps" type="hidden" />rk to drive motivated customers to your site, and &#116&#104&#117s allow you to compete more<input type="hidden" /> effectively and increa&#115&#101&#32sales.<br />
Pay Per Click (PPC) :<br />
With Pay Per Click (P&#80&#67&#41 <input id="tracker" type="hidden" />advertising, a bet on the keywords you think pote&#110&#116&#105al customers will join the s<input id="apps" type="hidden" />earch engine to look f&#111&#114&#32your products or services. For example, if you sel&#108&#32&#116el<input id="stats" type="hidden" />ecommunications services, you can auction for ke&#121&#119&#111rds such as &#8220;VoIP, phone systems or Interne<input id="counter" type="hidden" />t service provider.&#8221; You choose the&#115&#101&#32keywords in the hope that a user enters these keyw&#111&#114&#100s i<s></s>n the search bar, see their ad, click and buy. &#84&#104&#101se ads are called sponsored li<input type="hidden" />nks or sponsored ads&#44&#32&#97nd usually appear to the natural results in a sear&#99&#104&#32page<input id="counter" type="hidden" />. Pay your ad only when the user clicks on it.&#32&#71&#111ogle AdWords and Yahoo! Search <s></s>Marketing (formerly&#32&#79&#118erture) are currently the largest PPC providers. O&#117&#114&#32job i<input type="hidden" />s to help you choose PPC keywords to match yo&#117&#114&#32business initiative, develop and<input type="hidden" /> place ads profita&#98&#108&#101.</p>
<p>Interactive advertising using interactive media &#115&#117&#99h as b<input type="hidden" />anner ads and Flash to get an active respons&#101&#32&#102rom visitors. Promote their produ<input id="phpint" type="hidden" />cts and services &#97&#110&#100 inform customers. If they are well designed, inte&#114&#97&#99tive ad<input id="stats" type="hidden" />vertising allows you to engage customers in&#32&#97&#32direct and personal, and this crea<input id="phpint" type="hidden" />tes a communicat&#105&#111&#110 other than that may affect purchasing decisions. &#82&#84&#78 Europe <input id="phpint" type="hidden" />produce presentations, mini websites and o&#110&#108&#105ne advertising campaigns to help yo<s></s>u compete.<br />
E-ma&#105&#108&#32marketing:</p>
<p>E-mail marketing, including email newsl&#101&#116&#116ers and o<input id="phpint" type="hidden" />nline, is a form of relationship marketin&#103&#32&#98ased on obtaining the authorization <input id="tracker" type="hidden" />of the client.&#32&#79&#110ce people agree to receive periodic announcements &#97&#98&#111ut your pr<input id="counter" type="hidden" />oducts and services have the opportunity&#32&#116&#111 turn your potential customers to exi<input id="stats" type="hidden" />sting custome&#114&#115&#44 retain customers and create value for your busine&#115&#115&#46 We help yo<input type="hidden" />u build cost-effective campaigns that r&#101&#97&#99h e-mail directly to potential custome<input id="tracker" type="hidden" />rs, strength&#101&#110&#105ng your brand and establish lasting relationships &#119&#105&#116h existing c<s></s>ustomers.<br />
Marketing &#8220;White Paper&#8221; :</p>
<p>The White Paper is designed to&#32&#112&#114omote your business solutions with refe<s></s>rence to sp&#101&#99&#105fic topics. They also help to position your compan&#121&#32&#97s a leader in<input id="stats" type="hidden" /> a given sector. The White Paper can &#98&#101&#32very effective in generating clues, whic<s></s>h are norm&#97&#108&#108y distributed after having obtained the customer&#8217;s contact infor&#109&#97&#116ion. Our devel<input id="phpint" type="hidden" />opment team can write and research c&#111&#110&#116ent and content of this document for you.<input id="counter" type="hidden" /> Our team&#115&#32&#111f marketing and development partners to generate a&#110&#100&#32collect clues.<br />
<input id="stats" type="hidden" />Blog Marketing :<br />
From the viewpoint&#32&#111&#102 corporate marketing, blogs offer many adv<s></s>antages.&#32&#70&#105rst, they provide an easy way to introduce new con&#116&#101&#110t to your site o<input id="stats" type="hidden" />n an ongoing basis. The presence o&#102&#32&#110ewly added content attracts more attention <input id="phpint" type="hidden" />from se&#97&#114&#99h engines, therefore it is likely that your site h&#97&#115&#32a higher ranking <input id="counter" type="hidden" />with a blog than without it. Our &#115&#101&#114vices can help you develop a blogging strate<input id="apps" type="hidden" />gy, in&#116&#101&#103rating a blog into your website or ghostwrite &#8220;your content.</p>
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