Probably published by any other web site, this guide would have made that impression .. But just imagine if it was to publish it’s great search engine on which many SEO websites rank day by day. It ‘s true, Google over time is approaching more and more webmasters: guidelines, slides, support for the webmaster does not surprise us more, but this time it became really interesting.

Even among SEO there have always been (and probably always will be) some questions about certain topics, from meta tags to the URL rewriting, often linked to the continuous evolution and change the algorithms of Google.

With this guide the search engine giant makes clear the world a little ‘doubt. Since the duplicate content that Google will not recommend in favor of fresh, unique content.

Maybe if you already know these issues well enough the ebook can only be one interesting curiosity that make you smile but it sure can indicate a breakthrough in this field.

Imagine if today a few years to come, Google publishes other guides, more detailed and would make the placement and optimization more easily by users of the Internet, you probably would decrease the demand for SEO and we have become increasingly graphic SEO and webmasters who improvise, both for themselves that by offering services to others.

And what do you think? It could change something in the future thanks to the explanations of Google?

Make sure all the sites that should know about your pages are aware your site is online.
Design and content guidelines:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Try to use text instead of images to display important names, content, or links. The Google crawler does not recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.

Make sure that your <title> elements and ALT attributes are descriptive and accurate.

Check for broken links and correct HTML.

If you decide to use dynamic pages (ie, the URL contains a “?” Character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Keep the links on a given page to a reasonable number (fewer than 100).

Review our image guidelines for best practices on publishing images.
Technical guidelines back to top

Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.

Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawler your site. Supporting this feature saves you bandwidth and overhead.

Make use of the robots.txt file on your web server. This file tells crawlers which directories can or can not be crawler. Make sure it’s current for your site so that you do not accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to Instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.

If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.

Use robots.txt to prevent crawling of search results pages or other auto-generated pages that do not add much value for users coming from search engines.

Test your site to make sure that it appears correctly in different browsers.
Quality guidelines :
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (eg tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique is not included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please report that site at https: / / www.google.com / webmasters / tools / spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

Quality guidelines – basic principles :
Make pages primarily for users, not for search engines. Do not Deceiver your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”

Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that is up with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines did not exist?”

Do not participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own rankings may be affected adversely by those links.

Do not use unauthorized computer programs to submit pages, check rankings, etc.. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold â„¢ that send automatic or programmatic queries to Google.

Quality guidelines – specific guidelines
Avoid hidden text or hidden links.

Do not use cloaking or sneaky redirects.

Do not send automated queries to Google.

Do not load pages with irrelevant keywords.

Do not create multiple pages, subdomains, or domains with substantially duplicate content.

Do not create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.

Avoid “Doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you determine that your site does not meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

Imagine that your site through which you sell products or offer services that are already located at the first position in the search engine for specific queries. Your prospective buyer – the user search engine – can be quite meticulous. He did not choose for itself the first line of search results. It will open more than one, say the top 5 sites, and will choose.

What will be his surprise and perhaps chagrin when it turns out that the texts on the web, it reads the same, boring, outdated. The patience of the user can quickly end. And suddenly it is on your site, it attracted the attention of the title, clearly speaks that «here is what you’re looking for». You jump around the text, it’s easy to be done, because on the page are the main words, but important features delivered in bulleted lists. With gratitude in his heart because he was not forced to spend time on vyuzhivanie necessary information from the continuous flow, our reader is referred to the same paragraph. In this paragraph, in a readily accessible form was presented an interesting description of what he was looking for, but with some curious facts.

«Here it is!», We thought the potential buyer. Seeing that your company works in the market for over 7 years and that you will not only offer free delivery, as most competitors, but also free travel personal manager, as well as a guarantee of 3 years (2 times more than the rest), our customer has ready to dial a phone number where he has kindly offered to call. Of the potential it turns into a real buyer.

SEO-copywriting – is a process of creation of such texts for the sites through which this transformation occurs.

So, the page was in search results – then it is optimized for certain search queries. The visitor looked through the page and easily found the necessary information – hence the text on the page was prepared specifically for the web environment. A potential buyer commits to action (call, letter, order, etc.) – hence the text on the site pushes him to do so.

SEO-copywriting – the creation of texts that meet three requirements:
optimization for search engines
perceptions of convenience for visitors to the site
motivation to be active readers

In this very important requirement – a unique interesting content. First of all, it tells the robot search engine that your site has useful information, such as when there is no other sites.
2. What is the goal of the SEO-copywriting?

Having realized that the SEO-copywriting, we can easily call him the main goals and objectives:
improving the position paper (and website) in search results
rapid and complete message to the reader the necessary information
turning potential customers into active customers

But the usefulness of SEO-copywriting for your website is not limited to these important tasks. See question N6, to learn more about the advantages of SEO-copywriting.
3. What is SEO-copywriter?

Anyone who writes lyrics for the site at the entrance has a job (most often – the address of the site, a list of keywords, a brief description of the company), and provides a ready outlet for a given amount of text in an HTML document.

The process of creating the text – this is art. Therefore, it is not always possible to look to the screen a man who is busy SEO-copywriting.

Technical milestones SEO-copywriter can be represented in the form of these steps:
Acquaintance with the content and theme optimiziruemogo Site
A semantic kernel for text (based on key words)
Looking for information on a given topic
A plan to article
Writing text
Proofreading, checking, monitoring occurrences of keywords
Layout in HTML
Selection of keywords in the text
The ultimate test pages and HTML code validation
4. I have a website, I know that for good positions in search engines want content, but I do not understand key words, is whether SEO-copywriting?

Help, but SEO-copywriting – is one of the elements of web site search engine optimization. Key words needed to write the texts, should pick a specialist who carries out the optimization of your site.

Compiling the kernel is not a semantic seo-copywriter and optimizer for two reasons:
optimizer to identify the keywords on which the position of the site in search engines are weak, to write optimized text
Optimizer is to follow the plan affixing external links to increase the ranking of the reference site and identify key words, which will have links to third-placed on the site articles
5. Why do so few pages of text?

The text for the site – this is not the text in the newspaper. Visitor does not read, and looks. Looking internetchika proskolzit on your web page in search of a hitch. So «hook» can be:
title
subtitle
item in the list
italics or bold

But even after the reader is «good» released a line of text on the page, it will not be fully thoughtfully read the entire text, he reviews it «diagonal». Of course, there are exceptions. Feature story on the core Web resources, attracting their interesting and unique, will read «from cover to cover». But the most SEO-copywriting is used to obtain content for commercial sites.

Thus, we need to give visitors the information in the minimum of text, which he did see. This means that web pages should not be large in volume, and every paragraph and every sentence in the text of a maximum concentration of complete thoughts.
6. What else can help SEO-copywriting in the promotion of sites?

In some cases, the result of SEO-copywriting can not be filling the site, and feature articles for placement on other web resources.

One important factor for ranking the site in search engines is to link the ranking (ie, the text of incoming links to your site). Writing articles, which are text links with specific keywords in the sections of your site, and posting them on sites of similar subject matter will be beneficial influence on the citation index your site and link to the ranking.

The same effects can be accurately built and in one site (the so-called internal perelinkovka pages). In addition, the increase in the content on your site and the regular addition of new material, too, welcomed the search engines.
7. Why SEO copywriter does not perform a full range of optimization, for example, a semantic definition of the kernel, or order for the articles?

Because for the life and health of your site are experts of the company, which conducts search engine site. SEO-copywriting – an instrument for online marketing. Let the professionals decide when to use this tool.

The same goes with the definition of keywords for which you need the text. Only the optimizer, who leads the project, knows what keywords you need to pull in the search engines with which words should be links from the articles posted on other resources, what keywords relate to the low demands, and which – to the mid. Please see question N4.

Therefore, the task for the SEO-copywriter usually includes:
Topics
specific list of keywords
words obtained through links
restriction on the amount of text
wishes to the style of writing
etc.
8. Should the site SEO-copywriter be at the top of the search results?

Single answer to this question is not possible. On the one hand, there is a perception that all professionals involved with search engine optimization, to perform original shows – have their own website at the top of the issuance of a search request profile. Known that the shoemaker without shoes – funny and strange.

But on the other hand does the opposite view, based on common sense. Why SEO-copywriter will be promoting your site in search engines? First, it is unreasonable waste of time. Secondly, customers optimized texts often – SEO professional who knows a few more ways to search for SEO-copywriter, except through a search engine. And third, knowing people will use different channels to find a specialist in writing the text, including special forums, and ads in newsletters and blogs, and recommendations of their colleagues.

Thus, the discovery site is not SEO-copywriter at the top of the search results page can not speak about the lack of professionalism by the owner of the site. There is a – a lot in a variety of topics, for example, in the same topic of search engine optimization sites or online marketing subject.
9. How to choose a copywriter for SEO?

If you will already have several specialists, the very first and most important criterion in choosing – to view examples of work (portfolio) SEO-copywriter. Writing texts – is a flight of thought, so the style of work of different people can be not just good or bad, it could be different. Choose the one that should be more consistent with your site.

The next examination will, of course, the value of work. It is important to be careful, because in each case, the price of text can be set for 1000, 1800 or 2000 characters with spaces (or gaps). It may be a simple phrase «for pages». In this case, you will need to clarify what the author believes in the Signs page.

A few more features that will help with the choice, such as the recommendation of your colleagues or friends, personal acquaintance with SEO-copywriter can be considered additional. But, often, praiseworthy words about a particular person, you have heard from credible colleagues, can be weighty of all the other parameters.

Finally, SEO-copywriter – is also a man who loves his job and loves the Internet. Write a letter to him (check the ability and willingness to ask questions), communicate through ICQ, call him (well-known specialists and honest do not hide your contact information). You form the of it his own opinion, and it helps to put all points on the «i» in choosing SEO-copywriter.