Google AdWords Broad Match with a new modifier

Google now has new modification functions of the Broad-match setting for keywords in Adwords campaigns introduced. After a successful test run in Canada and the UK, the new feature for other languages than English is available. How does Broad Match Modifier?... [Read more]

What Tips would improve my search results.

Narrowing your search This will help focus your results more accurately on what you want. Most search engines now allow you to refine your searching in many ways. (Check the Help or FAQ areas of your search engine for details). Here are some tips that can... [Read more]

How credible is the information from the Internet?

What are subject directories and how do they work? Internet subject directories differ from search engines in the following ways: Sites are examined and cataloged by a human editor Descriptions of the sites are often included Fewer search options are generally... [Read more]

What Tips would improve my search results?

 Okay, let’s say I am interested in information on environmental pollution in the rain forests of Brazil. Entering my terms in a search engine such as Altavista gives me the following results:      As you see, the number of results is astronomical... [Read more]

Competitive Analysis: The Basics

What you can gain Analyzing your competition is crucial to optimizing your site. By checking out sites like yours, you can learn which optimization techniques to focus on and which ones to skip. Plus, comparing and contrasting the sites that score high on various search... [Read more]

What search engines don’t like.

Don’t do it! It is extremely important to know what search engines don’t want. Otherwise, your perfectly optimized site may not be indexed — and could even be blacklisted. Therefore, when you learn about factors that influence search engine rankings,... [Read more]

Search engine information.

Why you need it Even if you learned all the factors that influence search engine rankings (which you should do), you still need specific information for every engine. Search engines may share common characteristics, but their applications are different. Each... [Read more]

Search engine partnerships.

Double your power Search engines form strategic partnerships to provide their visitors with better services. Major search engines make use of different technologies to achieve more relevant results or to supplement their own technologies. Some engines partner... [Read more]

Search engine statistics.

Knowledge is power! If you know how the various search engines compose their rankings, you’ll be able to optimize your pages for higher rankings. You can improve your site’s HTML to please the search engines, but that may only get you so far. Doorway... [Read more]

Optimizing with doorway pages.

When it comes to doorway pages, it’s not the quantity — it’s the quality What are doorway pages? Doorway pages are pages specially optimized for one search engine and 1-3 keywords. They are also known as “gateway,” “bridge,” “entry,”... [Read more]

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