Among the search engines that offer suggestions include the following:
Altavista , offers suggestions and looks for variations in the words entered. It also provides related terms. He is considered one of the best.

Alltheweb : returns queries related to variants of expressions entered.
Teoma : Like previous attempts to offer advanced features but their results are lower, especially in Spanish.
Among specific programs Word tracker SEO stands for quality and for being one of the most cited in CEO forums.

Word tracker . It is a specific tool of payment, but with free access to a trial version. It offers both variants of the keywords entered thematically related expressions (lateral searching) as well as data on how many times have been sought.

In the first step in the version “trial” will enter the word or phrase to study, can select the search options “Lateral” and “Thesaurus.” After running the query, the results list on the left of the screen, and the clicker on these results to the right show a table of related words. This table also indicates how many searches were on every word the last two months. To add the words or phrases in the table to our “basket” just click on them. Once the selection, in a new page Word tracker has all the words chosen in order of estimated returns, according to their popularity and the number of competing sites.

His problem is the data source. The trial of Word tracker shows statistics of Altavista, a search engine now accounts for only 3% of all Internet searches, but nevertheless is quite popular among Spanish speakers.

Moreover, the database version of pay is based on searches carried out in some met search engines like Dog pile English and Met crawler. His Spanish-language database is too small to be reliable and not be segmented by language or country.

Among the companies suggestion tools pay-per-click highlight three companies
Overture and Espotting : suggestion tools from both companies are similar. Both variants return to the keyword that we have introduced. For each variant indicate the number of times it has been sought in recent months.

Adwords , the suggestion tool Google : if you enter a keyword shows popular searches that include that keyword, offering no information about the number of times it has been sought. After choosing your keywords, it shows the foresight of people who follow the link for that listing on the basis of broad match keywords.

The problem with the first two is that their databases search engines collect unpopular in Spain, making it insufficient in many cases. Moreover, these data based on a limited number of searches often present distortions and can find very specific searches that are ahead of other more general searches. We also face the problem that can not be segmented by country, and results can be found in Spanish of Mexican database dialects that are not commonly used in Spain.

The following headings are discussed in more detail the free tools from two leading companies in advertising Pay-per-click: Overture and Google.

Domain:

• First domain age
• Second length of the domain registration
• Third domain registration information hidden or anonymous
• 4th Site Top-level domain geographically
• 5th Site Top-level domain generally
• Sixth sub-domain or root domain
• 7th Domain History
• 8th number of domain-Bills
• 9th keyword in the domain
• 10th-domain IP
• 11th-domain IP neighbors
• 12th mention of the external domain without linking
• 13th geo-targeting settings in Google Webmaster Tools

Server-side factors:

• Geographical location of the server first
• 2nd server reliability and availability

Architecture:

• 1st URL structure
• Second HTML structure
• 3rd Semantic Structure
• Fourth use of external CSS / JS files
• Fifth site structure accessibility (eg, navigation, JavaScript, etc.)
• Sixth use of Canonical URLs
• 7th Valid HTML code
• 8. Use of Cookies

Content:

• First language of the content
• Second uniqueness of the content
• Third content set
• 4th density of unlinked content
• 5th text content (without links, images, code)
• 6th timeliness of the content
• 7th Semantic information
• Content 8th flags for general categories (transactional, information-navigation-oriented)
• Ninth content / market niche
• 10th use of keywords in the areas of gambling / Dating
• 11th text in images
• 12th Harmful content
• 13th spelling, bad grammar
• 14th use of completely unique / new sets

Internal cross linking:

• First number of internal links to the page
• Second number of internal links to pages with identical anchor text
• Third number of internal links to page content
• Fourth number of links with “nofollow” attributes
• 5th density of internal links

Site factors

• 1st Robots.txt File Content
• Second site update frequency
• Third the number of pages
• Fourth age of the site
• 5th Sitemap
• 6th On-page Trust such as contact / imprint
• 7. Art of the website as blog

Page factors:

• First Meta robots tags
• Second age of the page
• Third rate of change of a page
• 4th of content overlap with other pages on the site
• Reading 5th Level of the page
• 6th page load time
• 7th Art of the page
• 8th number of internal links on the page
• Ninth number of external links on the page

Keyword usage and keyword prominence:

• First keyword in the title of a page
• 2. Keywords at the beginning of Title
• Third keywords in Alt Tags
• 4th keywords in anchor text of internal links
• 5th keywords in anchor text of outbound links
• 6th keyword bold and italic
• 7th keywords at the beginning of the body text
• 8th keyword in body text
• 9th keyword synonyms in relation to subject of the page / site
• 10th keywords in file names
• 11th keywords in the URL
• 12. Not a “coincidence with intention” (placing a keyword in the domain, keyword in the file name, keyword in the title beginning, the first word keyword as the first line of description, etc.)
• 13 The use / abuse of keywords in HTML comment tags

Outbound Links:

• First number of outbound links per domain
• Second number of outbound links per page
• Third quality of sites to which site the link
• 4th links for Bad Neighborhood (eg, links to spam sites, sites with dangerous content)
• 5th relevance of external links
• 6th links to 404 pages or pages with other error codes
• 7th links to SEO agencies, from customer site
• 8th Hot-linked images

Back Link profile:

• 1st relevance of linked websites
• 2nd relevance of linked pages
• Third quality of linked websites
• 4th Quality of the linking page
• 5th backlinks from website networks
• 6th Co-citations (which have similar websites backlink sources)
• 7th diversity profile of the Link
• Variety of anchor texts
• Different IP addresses of linked websites
• Geographical diversity
• Various TLDs
• Thematic diversity
• Different types of linking sites (logs, directories, etc.)
• Variety of placements link
• 8th links to sources of high authority
• 9th backlinks from Bad Neighborhoods
• 10th share reciprocal links
• 11th fraction of social media links (links from social media sites as compared to all the back links)
• 12th Backlink trends and patterns
• 13th listing in Wikipedia and Dmoz
• 14th History of the backlink profile
• 15th backlinks from social bookmarking services

Factors for individual Backlink

• 1. Authority of the TLD (. Com opposite. Gov)
• 2. Authority of linked domains
• Third authority of linked pages
• 4th placement of a link (footer, navigation, text)
• Fifth anchor text of links (Alt-tag and the linking of images)
• 6th Title attribute of a link

Visitor Profile and Behavior:

• First number of visits
• 2nd Demography Visitors
• 3rd Bounce Rate
• 4th surfing behavior of visitors
• 5th trends and patterns of visits
• 6th click-through rate in the SERPs

Penalties, filters and manipulation:

• 1st Excessive use of keywords
• 2nd Flag of purchased links
• Third flag to selling links
• 4. Spam in comments / forums
• 5th Cloaking
• 6th Hidden Text
• 7th Duplicate Content
• 8th Penalty History of the Domain
• 9. Penalty History for Owners
• 10th Penalty History for other properties of the owner
• 11th hacker attacks
• 12th 301 flags

Other factors:

• First domain registration with Google Webmaster Tools
• Second domain presence in Google News
• Third domain presence on Google Blog Search
• 4 use of the domain in Google AdWords
• 5 use of the domain in Google Analytics
• 6th External mention of company name / brand name

Ranking factors for normal results
- Keyword as the link text
- Link popularity
- Domain Popularity
- Keywords in Title
- Trust a domain

Ranking factors for local results
- Right (claim) of an entry
- Local reference of the address
- Relevance of the categories
- Keywords in Title
- Keywords in Description

Ranking factors for images
- Uniqueness of the image
- Description (Alt-Text/Umgebung)
- External link an image
- Internal Linking an image
- Image size / quality

Ranking factors for videos
- Keywords in Title
- Relevance of the Day
- Link to You Tube
- Keywords in Description
- Notes / Comments

Ranking factors for products
- Keywords in Title / Description
- Amount of price
- Scope of the product information
- Timeliness of product information
Reviews –

Ranking factors for blogs
- Keyword in Title / Description
- Related Blog Post
- Links to the blog
- Trust blog of a (subscribers etc.)
- Number of keywords in the text

Ranking factors in News
- Number / quality of a news source
- News Article
- Uniqueness / links to the article
- Quality / length of the article
- Besucher-/Klickverhalten

Ranking factors for Tweets
- Keyword in the text / Hash tag
- Number Tweets Keyword
- News of Tweets
- Number Rewets
- Trust (Follower, etc.) of the account

How to choose your keywords
Choosing the right keywords is the first step to better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product.

Let’s say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines’ top 20.

As you think about keywords, consider the following:

1. Who needs your service?
Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like “dog pregnancy” and “puppy health” to your list.

2. Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use “domestication” as well as “domestic.”

3. Avoid wrong keywords
Do not use “stop words” — particles like “and” and “the” and common words like “Internet.” Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

Our keyword tutorial in the subscriber section takes the guessing out of keyword brainstorming. We will introduce you to tools and techniques that effectively research and test keywords.

What are the best places for keywords?
Click on any of the links below to read more about effective keyword placement in:

HTML Title
Text of the page
Meta description
Meta keywords
ALT tags
Comment tags
URL name

Alphabetical priority and its influence
Whether a file name starts with A or Z can have a surprising effect on a site’s search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and LookSmart list sites in alphabetical order. It’s important to consider the effect of the alphabetical hierarchy as you choose keywords. To learn how alphabetical priority is assessed.

Avoid spam
Be careful choosing keywords. If all your keywords don’t relate to your site’s content you risk being penalized for spam. Don’t include “MP3″ and “Pokemon” in your keyword list if you sell puppy food. Sure, it will drive up traffic temporarily, but it can also get your site rejected from important search engines.

An Overview

* Choose appropriate keywords — it’s critical
* Include variations of keywords, such as misspelled versions
* Avoid stop words
* Place keywords throughout your site

Note: Meta tags are hidden in a document’s source, invisible to the reader. Some search engines, however, are able to incorporate the content of meta tags into their algorithms. No engines penalize sites that use meta tags properly, so it’s recommended that you always include them.

Here’s an example of a meta keyword tag:

<html>
<head>
<meta name=”keywords” content=”Your site’s keywords here”>
</head>
</html>

Keywords in the meta keyword tag
This is what the tag is all about! You don’t have to come up with any sentences; just list your keywords in order of importance. Include all your most important keywords. It’s recommended that you repeat the same keyword 3-7 times, but not in a row.

The length of the meta keyword tag
Search engines vary in their size preferences for meta keyword tags. MSN, for example, will accept a meta keyword tag up to 1024 characters long, while HotBot specifies 75 characters as its guideline.

Hotbot’s guideline is unusual, however. Typically the meta keyword tag is pretty large. We checked out some of Hotbot’s top-ranking pages in various categories and found that many of them used meta keyword tags much larger than 75 characters. Therefore, use 1024 characters as your guideline.

Avoid spam
Avoid repeating keywords more than 3-7 times; you can get penalized for that. Up to 3 repetitions are recommended — just don’t place them one after the other.

An Overview

The Meta Keyword tag

* Use it to list keywords
* Limit it to 1024 characters
* List keywords in order of importance
* Don’t repeat the same keyword more than 7 times

Webmasters:
If you search for the keywords “search engine rankings” you will get hundreds of pages, many containing information on how to improve your rankings in search engines’ databases or how to get listed. You probably also get lots of e-mail from companies offering search engine optimization services.

In this chaos of offers and tips, how do you know who to listen to?
It’s important to choose your optimization strategy wisely. If you’re too reckless, you can be blacklisted for spamming. That’s right, your site could be excluded from an engine’s index because of inappropriate behavior! And since about 85% of Web users find sites through search engines, being blacklisted can really cost you. How can you avoid this?

Give them what they want!
Listen to what search engines are trying to tell you. By knowing what factors search engines use to rank your pages, you can focus your efforts and achieve rankings without resorting to spam.

The following table provides a basic guide to some of the factors search engines weigh in ranking pages. It combines official information provided by the listed search engines with our own research. None of the recommendations below are considered to be spam. So learn it and use it… and sleep well tonight.

For the most up-to-date guide to 11 major search engines and directories, see our subscribers’ section.

Here’s what the high-traffic search engines and directory sites say influence their relevancy rankings:

Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines’ algorithms weigh various factors, such as a page’s design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.

Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.

Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site’s value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.

Understanding ranking factors

Before you can understand how each search engine scores web sites, you need to understand the various factors they consider. These factors can be divided into two categories: page-related and outside.

Page-related factors are concerned with keywords and their placement in the HTML. These factors include:

Format, placement and content of the title tag

Keyword frequency, weight, prominence and proximity

Use of the meta description tag

Use of ALT tags

Use of comment tags

Use of keywords in URL names

Alphabetical placement

Outside factors are not related to the content of your HTML. They include:

link popularity

Click popularity

Themes

Overall site design

Achieve results

You can improve most of the above factors to achieve higher rankings. Pay attention to what your competition is doing. Analyze their high-scoring pages and use their techniques.

As you find out more about search engines, start creating doorway pages. Use our tables with exact search engine information and techniques recommended by search engines themselves.

To stay or not to stay?

Your site’s design plays a major in role in the user’s decision to either stick around or continue surfing. Graphics, layout, load time, fonts and ease of navigation can all influence the user. To craft a site that retains visitors, make it fast, clean and pleasant.

Aside from attracting and retaining visitors, your site’s design is critical for search engine positioning. Directories, such as Yahoo!, will review your site before accepting it. Directory editors look for sites with good design to add to their indices.

Design is also important to DirectHit, currently owned and incorporated into Ask Jeeves and Teoma. DirectHit measures how many people click on your site and how long they stay. If your site is clean, easy to navigate, fast and pleasant, visitors will stay longer and your site will score higher. DirectHit technology is used by search engines such as Lycos, Hotbot and MSN.

The Golden Rule of site design – let your visitors do it!
Your visitors should dictate your site’s design! Cater to their needs with every part of your site.

You can find out more about your users with a web traffic monitoring service. Web hosting companies often offer these as part of their packages, and they’re a must. Sign up for an outsourced service or purchase the software if it’s not a part of your web hosting plan. It will be useful in marketing, advertising, search engine placement and design.

Here are some factors to consider when modifying your site to better meet users’ needs. You can gather all the following information using web traffic monitoring.

Connection speed
Don’t use a fancy Flash intro and heavy graphics if most of your visitors have 28.8 modems. Opt for simpler pages that your visitors will be able to read sooner.

Browser compatibility
Although browser technology is improving, some problems still exist. Netscape, for example, does not completely support cascading style sheets (CSS). If most of your visitors use this browser, don’t use CSS for your site unless you’re prepared to create different versions of your site for each browser and the code to detect them. Always check how your pages look in different browsers. Check out AnyBrowser.com for necessary tools.

For more tips on designing for search engine friendliness, check out our subscriber’s section.

Avoid common mistakes

Spell well
Although search engines don’t penalize for spelling or syntax errors, someone who finds a spelling mistake on your site may view it as unprofessional. Many people believe such mistakes indicate a lack of cultural authority and credibility. Run a spell check on every page before publishing.

Don’t use “construction” areas
Any editor from a directory such as Yahoo! or ODP will tell you that a site using “This page is under construction” messages won’t be listed. Visitors don’t enjoy “construction” areas either. Don’t submit to directories until you have your whole site up.

An Overview

Site design

Is important to directories, DirectHit and your visitors
Should cater to your audience
Should avoid common mistakes

 
A theme is defined by search engines as a common topic throughout the site. In an effort to provide their users with more relevant information, search engines developed sophisticated technology that “extracts” site’s themes. This technology allows results to be more focused on the topic searched for. Hint: Think of themes as your most important keywords used consistently throughout the site..

Importance of “themes”

Themes technology is quite complex. It’s used by some of the major search engines when indexing and ranking sites. Currently, Altavista, Lycos and Google use themes as part of their formulas. Inktomi powered search engines, such as AOL, Hotbot, and MSN , also use themes.

Make themes work for your web site

Our subscriber section includes a detailed explanation of how “themes” work and how you can use them to rank higher with each search engine.

Avoid the use of spam

When trying to convince search engines of a theme on your site, avoid repeating keywords more than 3-7 times in the title or meta tags. In the text, 3-7% of all words should be keywords.

An Overview

Themes

Altavista, Lycos and Google use them
Inktomi should be joining soon
Determined by keywords in title, meta tags, text and links

Any webmaster trying to achieve top search engine placement needs to be familiar with DirectHit and other click-tracking technologies. DirectHit’s site ranking system, which is based on the concepts of “click popularity” and “stickiness,” is currently used by Lycos, Hotbot, MSN, and other search engines. DirectHit is currently owned and incorporated into Ask Jeeves and Teoma.

What are click popularity and stickiness?

With click popularity and stickiness DirectHit claims to allow users, rather than search engines or directory editors, to organize search results.

Click popularity is a measure of the number of clicks received by each site in a search engine’s results page.

Example: Let’s say 20 users search for “puppy food.” If, after scanning the first 10 results, all the users click on the Smith Brothers Dog Food site, a click-tracking technology assumes Smith Brothers’ site is more relevant than the other sites in the top 10. Next time someone searches for puppy food, Smith Brothers’ site will have a higher ranking in the results.

Stickiness is a measure of the amount of time a user spends at a site. It’s calculated according to the time that elapses between each of the user’s clicks on the search engine’s results page.

Example: Let’s say you search for “puppy food.” You get a page with 10 sites to visit. You click on the first one and wander off for 20 minutes. Then you come back to the results page and click on the next site. It turns out to be irrelevant, so you go on to the third in about 20 seconds. Click-tracking technologies records the time between your clicks and uses it to determine each site’s relevance. The longer the visit, the better for the ranking.

What can I do to score higher on DirectHit?

Since click popularity is based on factors outside a webmaster’s control, there’s no magic formula to improve your site’s placement. Optimizing your meta tags and increasing keyword density won’t change where you stand with click-tracking systems. However, there are a few things you can do to encourage users to visit your site more often and stay longer.

You can learn more about optimizing for click popularity in our subscribers’ section. Aside from general optimization guidelines, we include over 5 pages specifically on DirectHit to help you position your site with this essential search engine. DirectHit’s owner, AskJeeves, has already incorporated the search engine into its search results, and similar technologies are also important for rankings.

Avoid spam
There’s been much discussion about ways to spam DirectHit. Some computer gurus have created programs that can search for a certain keyword, find a company’s site and click on it. After remaining on the site for a specified amount of time, the program will go back and repeat the process.

DirectHit has pledged to penalize companies caught participating in this type of activity. The giveaway is the IP number, which can be used to identify the spammer. However, with dial-up services a new IP number is created every time the computer dials in. This is also true of most types of DSL and cable services that don’t have a static IP number assigned to them. If a spammer is connecting to the Internet in one of these ways, DirectHit can’t track him.

searchenginejournal.org doesn’t recommend using these programs just like any other type of spam.

An Overview

DirectHit technology:

Measures click popularity and stickiness
Gives clicks for low-scoring sites more weight
Allows users, not software or editors, to rank sites