What’s new in this update mainly concern the addition of techniques for optimization of mobile devices and a clearer wording for readability. E ‘was added a glossary of terms and definitions and also very precious images that help to better understand all the particulars of the guide .

Furthermore, the document was made available with the translation of 40 languages. It is also interesting to finally see what he looks Googlebot , as you can see in the pictures.

Google SEO Guide
In short, is a guide to read and keep on hand in order to better optimize their site and the content published. Follow these instructions is not difficult, but certainly requires some patience and method, bearing in mind that, just follow the signs to say that I have to start from the site contents clean and well-organized. Yes, because you are talking about this very long and there are many schools of thought that have developed, many of them containing hot air. Then began to do if you want to seriously talk about content quality is much to follow these instructions, the rest is up to you.

Here, the new features of Google are actually not soon new as they may seem at first. The search engine had Yahoo! several years ago a similar feature for real-time search with the name Yahoo! Instant Search, which acceptance was set back due to lack of (seo.at reported ), and in January 2009, the search engine MelZoo already have a preview of websites disposal. Old hats, then?

Apart from the fact that the ideas are not new … this way that Google is of course a much longer range so these two search engines together and has the Internet affinity has significantly increased among users in recent years, raises the question: How are the two latest features of Google in the search behavior and usage patterns of users and consequently also on the online marketing industry?

Of course, these questions can not yet be fully determined as it gets here on the long-term acceptance of users. If these features in the coming weeks and months to feel useful, it will come in the Internet marketing industry for one or another change in strategy (have to). But it is clear now that the new features, many website owners, especially those behind the first 5 positions are clearly cost of traffic will be. On the one hand, by the instant search and the other by the preview function, for he who has found in the first two or three goals already this supposedly matching result, will no longer fight the other places 5-10 or even the next few pages.

During the current user without preview function to find clicks several results to see whether it might act to the page containing the desired information, he can click many of the results then no longer, so the traffic will inevitably fall on many pages expected. My concern is even then, that sites with unsightly and discrete design particularly strong among them unfortunately, because often the first impression counts, without the motto “An ugly site can not have any relevant content.” – But this is a mistake often. What may be so for the average user could be useful and could be developed for online marketers in the future provide a slight headache.

The user typed in the search window such as “restaurant” which he is now in the results under the heading places all restaurants displayed in its vicinity. Google places them function as usual in the navigation pane on the left side so that the user does not have to get used. In the settings you can change the place and even “look at the future destination for hotels, bars or other venues,” thus according to the spokesman. The new feature will be available in over 40 languages and no change to the settings of privacy.

The U.S. Internet giant Google is investing in a large offshore wind farm off the east coast of the United States. The California company said in his Internet blog that 37.5 percent of capital to the development stage of the project will be accepted. A further 37.5 percent are from the New York firm Good Energy. The entire project named “Atlantic Wind Connection” (AWC) is estimated to cost five billion U.S. dollars. The wind farm covers nearly 560 kilometers off the coast of New Jersey to Virginia, and when completed will provide electricity for nearly two million households. Google hopes that claims to “a solid return” of the project.

Ranking factors for normal results
- Keyword as the link text
- Link popularity
- Domain Popularity
- Keywords in Title
- Trust a domain

Ranking factors for local results
- Right (claim) of an entry
- Local reference of the address
- Relevance of the categories
- Keywords in Title
- Keywords in Description

Ranking factors for images
- Uniqueness of the image
- Description (Alt-Text/Umgebung)
- External link an image
- Internal Linking an image
- Image size / quality

Ranking factors for videos
- Keywords in Title
- Relevance of the Day
- Link to You Tube
- Keywords in Description
- Notes / Comments

Ranking factors for products
- Keywords in Title / Description
- Amount of price
- Scope of the product information
- Timeliness of product information
Reviews –

Ranking factors for blogs
- Keyword in Title / Description
- Related Blog Post
- Links to the blog
- Trust blog of a (subscribers etc.)
- Number of keywords in the text

Ranking factors in News
- Number / quality of a news source
- News Article
- Uniqueness / links to the article
- Quality / length of the article
- Besucher-/Klickverhalten

Ranking factors for Tweets
- Keyword in the text / Hash tag
- Number Tweets Keyword
- News of Tweets
- Number Rewets
- Trust (Follower, etc.) of the account

Users tend to type your query and if the result is not satisfactory start to turn pages of results until you reach the desired result, but there are many little tricks that help us make our queries much more efficient.

Some of these tricks are very obvious but others are unknown but a large majority read these tips and watches your next search will be more efficient:

Often we find results different words but are not related, to do so for example if we find basketball-related things we [basketball basket] This is not quite right we should learn to use the symbol in this way the form means that we have a query with two different keywords.

The problem we have is very similar to the previous one, when looking for exact matches we forget the use of quotation marks (“”) as we type for example as this query returns all the results we are concerned with the first and the second word regardless of match so remember that if you type a query in quotation marks, you’ll only get results that exactly match the terms entered in the order is identical to the phrase used as a keyword.

Many times there are certain queries that do not wish to appear results for any particular word we can use the symbol “-” thus remove the / s word / s unwanted this query returns results we football, basketball, but none related to tennis.

Not worth the use of the symbol “~” but in this case it works in Castilian rather disappointing since it will use an example in English, as you can see we use the clause to remove words “-” and this new “~” The result therefore must be something to do with dumb (stupid) but not containing that word … the result gives us Google is “funny little man” or “stupid little man” very valid.

The symbol “*” is commonly used to represent anything and in this case there will be less. If such are looking lyrics for a song and we do not agree very well of her might use this trick  returns those who begin can’t Songs & “foo” + me love … in this case returns the result of the Beatles song “Can not Buy Me Love.”

A common use of the asterisk is filling in the gaps correspond to a question: . You can also use more of a wildcard, such as .

If you need help using these operators can always use the advanced search.
Search Faces

Recently Google has begun offering a type of image searches to only include faces.

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ( “served”) to you.

Crawling:
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an Algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits of each these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google does not accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Indexing:
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we can not process the content of some rich media files or dynamic pages.

Serving results:
When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.

Google’s Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and people’s queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We only display these suggestions when we think they might save the user time. If a site ranks well for a keyword, it’s because we’ve algorithmically determined that its content is more relevant to the user’s query.

Is the whole domain, or just a page gets sandboxed?

Due to my research in this field whole domain and subdomains are sanboxed too, unless this is a â��hilltop” domain, when single subdomain can get sandboxed, while other subdomains, domain, and domainâ€�s children pages experience no affection of this filter.

Please, give your opinions concerning sandbox. I think that it is affecting pages, which gain a lot of backlinks in short period of time, but some of my friends have different opinions concerning this question. Well, what do you think?

I have a couple of downloadable archives with software of side publisher, but I had to put support documentation of this side publisher on download and support pages. Of course it is nonsense to rewrite long documents, which sometimes contain over 100 pages. I wrote short preview passages for each document with a link to the original document. Then I forbid indexing of full documents. That’s how it works on my site over a year and I have no problems with duplicate content penalty.

Sincerely

yours

Max.

Some webmasters are building sites with over 100k pages with several levels of linking. If you have troubles with indexing of such sites, then use these tips to get your huge site indexed quicker:

- You need some links to force GoogleBot read your site, so buy, or exchange links.
- Don’t point all links to the index page of your site, but put several of them to the index page and put at least one link per each subcategory. This means that if, for instance, you have four levels of linking – each category of each level must have an inbound link.
- If you haven’t got enough links to feed all your subcategories, put them to second level only and when it will get properly indexed, change links to feed thrid level. However, this way is not recommended.
- In case if your site stays unindexed, refer to some site analyzing software that will spot broken links, inaccessible areas of your site and other mistakes related to linking.
- Check your .htaccess and robots.txt files for consistency with current project.

It is also possible to create site’s categories and subcategories on subdomains of general domain and link there. It’s up to you what strategy to choose, but remember – there’s nothing impossible in SEO, so even very huge site can be forced to be indexed.

Usually I give a name that corresponds to general site title and specific item of pic. For instance in the site is about cars and there is a Lamborghini Diablo on a picture, I’d call it lamborghini_diablo_cars.jpg, or cars_lamborghini_diablo.jpg – depending on which keyword it must be stressed.

What do you think about optimization of pictures? Do you use pictures optimization on your sites?