It’s 3 am.
You have this overwhelming craving for pomidorowa z makaronem. You need the recipe fast. Only a few short years ago, the quest for such an obscure piece of information would probably entail a visit to the library. It certainly wasn’t a project you could do in your underwear atŃ am. Today, a savvy searcher can access information on a gazillion possible topics through two tiny copper wires (or a cable) coming into her home. The Internet has made unprecedented volumes of information freely available to the connected masses, and that’s great — up to a point. OK, then… so how do you find a good recipe for pomidorowa z makaronem online, given that it could be in any of about a billion documents housed on one of hundreds of thousands of computers all over the world? For that, you need a search engine.

Spiders and People
Search engines send automated information-gathering computer programs called “spiders” all across the web to seek out available content. Each engine maintains an index of all its information, allowing you to type in search queries that hopefully will point you to appropriate web sites. Directories such as Yahoo and ODP use human editors to compile their indexes, which are cleaner but more limited.

“Darling, have you tried that new engine”?
Not long ago, sophisticated computer searching was mostly the domain of librarians, researchers and those who could afford expensive proprietary services. Today, go to any cocktail party and you’re likely to hear Missy chirping about her search engine fave.

It has also become fashionable for seasoned Net users and newbies alike to complain about the difficulties of searching the web. This is understandable. Any one search engine provides a limited slice of the whole web pie. Anyone can publish information on the Web, so what’s out there may be false or biased. Too often, the top results for a given search query are more commercial than informative.

I was looking for someone to help me get a handle on the world of web searching when I met Michael Hunter, a college reference librarian who conducts search engine seminars for other librarians. In the following pages he’ll lay out the basics of finding whatever you need on the Web — even that elusive Polish noodle recipe.

Content Writing:
Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization:
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development :
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission:
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting:
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Foreign Language SEO:
We offer foreign SEO in the following languages: Spanish, French and Russian. We employ in-house copywriters in all the mentioned languages. We also offer translation services for all of the above. For all other languages, please contact us as we work with several partners that could help us in other languages.

Web design templates

Web templates can be used for creation of your personal page, corporative site, online store, online presentation or even a portal! Just select the necessary category and go! Everything you’ll create with our help will be easy, fast and professionally!

High density of LCD pixels realizes your pictures in all details and colors magnificence. Splendid display reproduces the most delicate colors and shades of the real world exectly as if you’ve decided to spend your time and money on professional prints creating. And visual quality of pictures reflected by digital picture frames is improved with excellent screen highlight.

Stylish and refined digital photo frame represents an ideal variant of present for wedding, jubilee, newly-fledged parents…or simple to show your care and attention. Such a perfect and useful present will blend with any interior and find its place where it will in the best way remind your family and friends about the most joyful moments of life.

Besides many useful gadgets Coolest-gadgets.com offers digital picture frames with reviews and comparisons of the best products at the best prices. Find frames of Philips, Kodak, Pandigital, eStarling.

Every photo has its history. Let the digital frame bring it back to life.

Let’s talk about how to raise link popularity.

Link popularity’s construction requires strenuous efforts to be made. You have to search infinitely. You have to send countless numbers of reciprocal links. Remember: writing articles on your theme can bring you plenty of link popularity.

What are the advantages of writing articles? If you do it, you place them on your site and than construct its content. You can also offer your articles to other sites. In both cases you’ll get a lot in exchange:
- You construct your content. The more is the content the better is.
- You advance your site. You’ll raise the amount of indexed pages by search engines, if you have as much key-words as you can on more pages.
- Other sites link back to yours. Sites, that are related to your thematic, link back to you.
- You get link back to your site from the site you submitted the article to. Don’t forget to inscribe a link in all guest articles you submit.
- You become an authority on your topic. Search engines distinguish sites that have a larger amount of backward links from sites connected with similar thematic.

Important notes
Your site’s pages must have relevant inbound links for additional traffic flow. One of the best way to get relevant inbound links corresponding your site’s content is to exchange links with directories containing categories that are relevant your sites content and put counters that show your site’s URL in top sites ranking, which also correspond your site’s content. For instance, you can add your site insearchenginejourna Friends directory here: http://www.searchenginejournal.org.

Search engines count text relevance by building a frequent words raw. The more frequently this word is found in text, the higher relevance as for the user’s request it gets. 
Depending on the competition level and the purpose set, number of keywords may dither from 2-3 to 10. The lower keywords number the document is oriented on, the higher frequency these keywords may be found in text with, the higher their relevance is. Documents of a high relevance are oriented on two, three keywords, and each of them is found in text in correlation of 1 to 20 ƕ%). Keywords, found in text with high frequency, can be related by search engines to spam.

Potential audience rate Keywords should be picked at information search with respect to the frequency of their use. As a rule, people use first taken into head words. Exactly these words should be oriented on.

However, the highest document relevance to request appears when not only separate words match, but also separate phrases as well. It is desirable (but not necessary) to include only keywords to keyphrases.

As key you should pick phrases, which can be used by potential audience at information search with highest probability. Competitiveness???

The higher relevance keywords have, the higher competitiveness they give the document. However, competitive resources relevance level, due to outer factors (popularity, outgoing links quantity) can be evaluated by search engines much higher. In this occasion it is better to use synonyms or words related by meaning.

At deflection from the most popular keywords group, there goes the decrease of potential audience size by several orders (1-3). It is important to take into consideration potential audience rate, which uses keywords for search, the document oriented on. Otherwise, the document will be oriented on extremely small audience.

The use of commonly used words (car, book, commerce) embraces almost all net users searching for information upon these themes. But, competition then will appear between all resources upon this theme.

More specialized words (carburetor, folio, overdraft) will reduce the competition level, but the audience size then will decrease. At work with keywords the potential audience rate will also be dependent on the phrase size. The longer phrase the document is oriented on, the lower the competition level, but, as a result, the audience rate is lower as well.

You should pick keywords in such a manner in order to receive the resources list (first10) performed by search engine, and part of these resources (style, information) will give to positioned document in.

This doesn’t mean that you may enter first10. There is a number of factors, the most important of which are outgoing links and attendance.

Correct use of keywords in title tag of your page is probably one of the most important points in this article. Title tag is a â��face” of your page for both search engine robots and surfers. Even though it’s not the only criteria, title tag makes a lot of sense for visitors – human and robots. Choosing keywords for title consider something that will describe all you’d like to present in no more than 2-3 keywords. For instance if your site is selling cars, motorcycles, car and motorcycle parts, oils, etc., consider “automotive” keyword, or “vehicles, motorcycles, parts”, but no more. Many webmasters stuff title tag with all keywords they find – rough mistake leading to get banned. Remember – no more than 2-3 words describing content in general.

Linguistic aspect of keyword installation

Do you remember how you search for this or that keywords? If you search for “apple”, it is more likely that you will try “apples” to; you may also look for �œapple salad”, “apple pie” and so on. As a webmaster, your goal is to find out the most probable keywords and keyword phrases, which will exactly fit surfers’ searches.

You can either use Wordtracker to find best key phrases for your site, or guess what would you search. Considering plural or singular word form one must remember that various search engines are using different methods of content analysis. For instance if you write an article containing only plural keyword forms, some search engines may display you in search results for both plural and singular search term, but some will display your page only for plural search term. Thus it is recommended to use both variants and it is also recommended (if possible) to create separate pages for plural and singular forms of a keyword. Remember that you can’t just make a copy of a page and change keywords form – this way you risk to get filtered for duplicate content.

How to distribute my keywords over site?

In case if your keywords list contains no more than five – include them in all pages of your site having only added one or two unique in order to make pages unlike. In case if your keywords list is much longer – consider planning site branches that will describe categories and subcategories of main keyword. For instance, if your site is about cars, motorcycles, car parts and motorcycle parts, the right structure will be the following (in my opinion and according to my experience):

Index page �€“ “automotive, cars, motorcycles”

main page links to the following, anchor text corresponds titles of categories pages

Category1 “cars” | Category 2 �€œmotorcycles” | Category 3 “car parts” | Category 4 “motorcycle parts”

categories link to subcategories, anchor text contains titles of subcategories pages – let’s take the first one – “cars” â€� here how it’s derivatives’ keywords will look like.

SubCat1 “new cars” | SubCat2 “used cars” | SubCat3 “german cars” | SubCat4 “japanese cars”, etc.

You see that one common keyword page links to smaller, narrower ones, then these narrow link to even more narrow, as we say “keywords of the lowest frequency” – however, these lowest frequency keywords are giving best results in ranking because they are appropriate for less pages than “automotiveâ�� keyword. On the other hand correct linking structure of site can powerfully increase your main keyword relevancy, thus forcing it to compete serious sites.

This was the second part of “Thoughts and Facts about Keyword Density” article. See last part of this article soon.

The majority of people and companies understand that for achievement of the highest search engines ranking you should think over all steps beforehand, before starting website optimization, and plan your activities for future as well. For today, Google is one of those few search engines working on free basis for sites – participants. Also, links to your resource in its database are shown as one of the first, and, according to the information received on July, 10 2003, worldwide Google database has more than 3.4 milliard pages! Despite the fact, that this is only a drop in the ocean, since many pages are not available for indexing by system spiders.

As it is in life, there are many difficulties and risks, which sites owners, web-designers and professionals – optimizers face starting their marketing programs. Though the majority of experts agree with that Google sends robots before and after certain periods, but practically no one can confidently say when exactly the system will perform general scanning and totally renew its database. In this article we shall discuss main parts of the “Google Dance”, and also how and when to recognize robots, and how to take consider this fact to optimize your site.

This amazing Google Dance

If you think that you need to write a letter in order to receive an invitation to dance party held annually at Google headquarters in GooglePlex, then I think you should definitely read this article to have a clear idea of that how Google database is and how does it work. Though there are a lot of information known about annual databases renewal (they are also called “Google Dance”), but for the last time they are becoming less and less similar to each other, and, therefore, for new webmasters, this is a great jump in emptiness, because there is nothing clear around. That is why they are waiting for monthly updates impatiently, with hope for mysterious luck. Each “dance” starts with the main, global search. Let’s call it “Search A”. And what is going on there at this time? Materially, nothing special – the spiders visit all the database (more than 3.4 milliard pages according to the last calculations). For that purpose Google has more than 15.000 inexpensive computers (ordinary PCs), which are scattered all over the world and located in different data-centers. At this moment, Googlebots visit all pages stored in database and also search for new ones, which were recently created. After “Search A” completion, when all the pages are fixed in database for the next update, the second search runs, approximately 2 weeks after the first one.

The Google meanwhile completely renews its database, and the results have become available at wwҨ.google.com and www3.google.com. Also, there simultaneously goes the main database renewal, but how it was stated above – Google uses more than 15.000 servers, and, therefore, sometimes results of the search in different parts of world may differ, until the total database renewal takes place. The “Google Dance” will be going on some days more, but, usually not more that one week (exceptions are occasions when the algorithm itself has been changed, as it was done on April, 2003.)

Anyway, as well as during, and immediately after the databases renewal, Google will start the second global search; let’s call it “Search B”. At the time of “Search B” all pages existent in current database, and also new, recently launched resources being already noticed by spiders, will be visited. After that search, the cycle begins all over again for the next month.

How to “catch” Googlebot in due time?

Every skilled webmaster knows, that in order to get into Google database, or renew already exiting information, it is necessary to plan everything thoroughly and “catch” Googlebot exactly in due point of a monthly cycle. The majority of experts on optimization select the first search, which is done by Googlebot at the beginning of a month, and the second one – meanwhile and just immediately database update.

So, we have a task to place the site in Google’s database. The question: is the inclusion of a site in database guaranteed at visiting it by the system robot at the search? Proceeding from our experience – not always. Being more precise, if spider comes to the site at the beginning of month, so you will have all chances of that site wouldn’t be included into this month renewal. If spider comes to site at the time of the second search following after the renewal, so it is probably (but not guaranteed) that it will come there at the next search, and then include the site into next month renewal.

Sometimes, spider can just enter new site and look through its front page and Robots.txt file. This is a good sign, since it means that Google will return here at the time of the next global search, and this site will be included in up-to-date, which follows the second search. So, in order to place your site into database, Google must visit your site twice, though, the exceptions are also available. In order to ensure quicker pages’ indexing and including them into database, it is possible to undertake such steps: if spider visits the site for the first time at renewal or after it, so current site will be included to the Google database next moth with practically all guarantees. If spider doesn’t come to your site at that time, but did it at the time of the next visit, so the time of waiting for site’s appearance in database will be significantly increased.

With respect to all said above, what can ordinary webmaster do in order to “catch” Google bot in due time? Of course, you may pray, or light candles in a church, or jump with tambourine around the server, but sometimes it is much more easier to make a plan. If you already have definite resources, which are located in the Google database, you can watch the process of “global search” and all renewals, and, in accordance with this, plan new projects. If we don’t still have such sites, we can watch the updates on www.google.com.

Though, there is no 100% guarantee of that your page will be indexed (partially or fully), there are, however, some methods giving Googlebot a sign that this site must be visited. The first one is exchange of links with sites having high Page Rank. The higher site’s Page Rank is, the more chances of being frequently visited by Googlebot this site has, what, in its turn means that your URL will get into the database much more quicker. Few words about links relevance: if site devoted to the furniture selling, and links to sites of companies – manufacturers, distributors and so on, so Google will rank your site higher than if you would place links not corresponding with your site theme.

The following method is about placing your site into the database by using the “Add url” section -http://www.google.com/addurl.html. Even though this gives no guarantee, it is better not to neglect this. The third method is that webmaster can install Google Toolbar and surf his site using browser with installed toolbar. From the second half of 2002, the direct dependence between including site to database and attendance with active Google Toolbar have been noticed.

It is also useful to list your site in various catalogues and directories including Yahoo, ODP, etc. This will cost $Ꮻ annually in Yahoo and free in ODP. Yahoo service is also good because they usually place sites in catalogue within only 7 days. Consider listing your site in http://www.uptimebot.com/friends.php directory to enhance your site’s crawling and link popularity. It is also useful to add counter code on your page and receive one or more relevant links from counter ranking pages – you can find counter code at http://www.top100categories.com.

All technical information available for webmasters and SEO masters, which is related to the periods of the Google spiders activity and terms of database updates, can undoubtedly help at picking of methods of site’s planning and optimization for search engines. In great extent this knowledge can help new projects and updated launch, which must be launched strictly at certain moment in order to appear in search engine database. Though Google still remains the best traffic source, it is better to understand the principle of it’s functioning.

It’s rather inconvenient to check all search engines manually in case if you want to find out how much pages have been crawled by a search engine and how much backward links does your site has in a particular search engine database. Use Link Popularity Check tool in order to monitor your site’s statistics in search engines.