Top ten Questions for the future SEO Agency
Search engine optimization is one of the fastest growing segments of online marketing – and yet also one of the most unusual. At the interface between marketing, technology and editorial decisions are made that are often far-reaching influence on the everyday work of all concerned.
By successful SEO can – compared to alternatives such as SEM or display advertising – cost and generate significant amount relevant streams of visitors. No wonder, then, that in addition to the demand for SEO services, the number of agencies is growing rapidly. However, selecting the right SEO agency is not completely trivial task. Too young and dynamic, the industry, as that is already clear quality and labor standards were enforced. In order to make the decision, we have listed below ten points, with the clarification you can do something more about their backgrounds and ways of working out an SEO agency.
1. Be implausible promises made?
Success can not be guaranteed in the field of SEO. Principles and algorithms of the search engine will be kept strictly confidential and can experience alone promises like “We bring you guaranteed to position 1″, not serious. If the SEO agency to do so anyway, the actual procedure and the Agency is to question carefully and critically – there is the danger of falling to the wrong agency.
2. Is aware of risks, customers were punished in the past?
Search engine optimization can be either safe or successful. Especially in competitive areas can not be used within the search engines / Google policy in general, if good results are to be achieved. Good SEO agencies to clarify the customer transparent about possible approaches and risks. Also, it can often be instructive to learn whether customers have the SEO agency in the past suffered penalties from search engines and if so, was how to deal with it.
3. Can you contact other clients of the SEO agency?
So sympathetic to the contact person of the SEO agency may be, but he will try to highlight the positive aspects of the Agency. The conversation with other clients of the agency can help get a more accurate impression of the work of service providers. If the SEO agency refused to make contact with other clients, this can be an indication that they are afraid the customer might give a different picture of the work that the Agency would like.
4. Is a “special relationship” talk to Google?
Google and the other search engines keep any SEO agency “special relationship” – is independent of individuals’ interests paramount. Nevertheless, the personal (sales) like to call attention to a particular wire in order to divert attention from other shortcomings. stored Similarly, the use of SEM-certificates with the Google logo: they have to do with SEO is not in the least.
5. Does the SEO agency for a direct competitor?
If your business is not currently in a very rare niche, it is difficult to find a successful SEO agency that is not already enrolled more customers from this area. You should still ask whether their direct competitors are already customers – the idea that successful optimization methods and tactics that will work for you already, will not be shared internally, in many cases, an illusion.
6. How are employees of the agency and trained?
Successful search engine optimization is mainly based on the knowledge, experience and skills of its employees. Continuous education and training of all staff is therefore essential. Find out how the SEO Agency to ensure that: regular reading of relevant blogs and forums as well as visiting trade fairs and events are a good indication of the necessary “networking” of the agency in the SEO industry.
7. What is the relationship to the onpage-off page optimization?
Onpage activities are all SEO techniques that take place on your web site: Adaptation of the title tag, optimization of internal links and the like. Off page optimization refers to the establishment and improvement of links pointing to your page. Ask the SEO agency, which are cost and expense ratio, these two works together. A very high proportion of off page activities usually indicates a less sustainable SEO work.
8. What kind of approach has the SEO agency to the off page optimization?
For establishing new links to your site can make a lot of different and sometimes very serious mistakes. The SEO Agency is to demonstrate the methods with which it works in this area and can show successful examples. The purchase of links is often a balancing act, however necessary in many industries – can call the agency and assess the risks? They should be pricked up its ears with words like comment links, forums, links, web directories or article directories. These are methods of the last millennium and have a contemporary design have no place.
9. In what time frame results of the work will be on display?
Solid search engine optimization takes time: development of concepts, often read in a difficult and lengthy implementation, and finally must also search the changed pages and link structures, process and include in the ranking. Nevertheless, the SEO agency should be in a position to give you an approximate time frame for the operation. Too short (it takes less than a week “) claims are as dubious as statements that one could not name a rough period.
10. As agreed objectives and success be measured?
Achievements and progress can be measured in the Internet and analyze exactly. Ask the SEO agency, according to what metrics they intend to evaluate your cooperation. It should also be clarified, determined how often the values and will be made available. The agency should be able to name advantages and disadvantages of the different approach and offer the best opportunity for you. A list of SEO agencies which provide services by making their transparent.
